Retail Director

You'll be joining a premium fragrance brand as their Retail Director, based in London with some travel to stores required.

The role

As Retail Director, you will take full operational ownership of the UK retail estate, acting as the most senior retail leader in the business and working closely with the CEO. This is a hands-on role for an experienced operator who thrives on resetting standards, energising teams and driving measurable performance improvement. You will:

• Lead a full reset of retail culture and in-store standards, including presentation, hygiene, service behaviours and selling energy
• Establish clear non-negotiables and implement daily and weekly leadership disciplines
• Assess area managers, store managers and senior sales teams to identify high potential, capability gaps and performance issues
• Introduce a clear weekly performance cadence covering conversion, ATV, footfall and standards compliance
• Design and roll out a practical sales training framework with embedded in-store coaching
• Refresh in-store promotional activity, theatre and sales missions to drive engagement and urgency
• Support senior leadership with ER, conduct and people performance issues
• Assess succession, mentor internal talent and recommend a long-term retail leadership structure
• Deliver a final report outlining actions taken, outcomes achieved and next-phase recommendations

How you'll dazzle us

You are a senior, credible retail operator with 10-20+ years in retail or hospitality leadership roles and a proven track record of delivering turnarounds. You bring gravitas, warmth and clarity, balancing high standards with emotional intelligence. Comfortable making tough decisions, you are commercially driven, hands-on and energised by fast-moving environments. Your background is likely within premium or aspirational retail or service-led hospitality, and you know how to lead large teams through cultural and operational change.

What's next

If you're ready to step into a high-impact role where your experience will make an immediate difference, apply via the form below.