Regional Marketing & Commercial Community Manager - NW
Posted 1 hour 44 minutes ago by Salt
Regional Marketing & Commercial Community Manager - £50-60K plus Bonus
Location: NW - Mostly remote with ability to drive own car - once a week on average eg Cumbria, Cheshire, plus parts of Scotland.
My client is a challenger brand within the utilities space, helping redefine rural connectivity - Using cutting-edge technology and future-focused thinking, we deliver ultrafast broadband to places others overlook; and often outperform urban networks while we're at it.
The Role
As Regional Commercial Marketing Lead, you'll own commercial marketing for a defined region - driving growth, leads and revenue. You'll sit at the heart of a Commercial Hub alongside Sales, Marketing and Business Partners, shaping campaigns that convert and deliver real commercial impact.
You'll also take a national lead on one key marketing area (such as prospects, loyalty, digital or pricing), influencing strategy beyond your patch.
What You'll Do
- Lead high-impact, multi-channel campaigns across digital, email, paid media and offline activity
- Drive leads for Telesales and Field Sales through smart targeting, events and community engagement
- Own grassroots marketing, tapping into Facebook community groups, affiliates, ambassadors and free Wi-Fi hubs
- Partner closely with Sales to deliver region-specific, results-driven marketing plans
- Spot opportunities through market insight, customer behaviour and competitor analysis
- Manage stakeholders including suppliers and third-party partners
- Track performance, measure ROI and report insights at senior leadership level
What You'll Bring
- Proven commercial marketing experience (at least 4-5 years) with a strong customer-first mindset
- Industry experience that aligns with targeting households - eg utilities, telecommunications, home improvements
- A track record of delivering campaigns that drive sales and revenue
- Hands-on experience with local communities, affiliates and events
- Strong multi-channel marketing knowledge and analytical skills
- Confidence using CRM platforms (ideally Salesforce/Marketing Cloud)
- Creative thinking with commercial discipline
*Rates depend on experience and client requirements