Regional General Sales Manager - Europe, POC Diagnostics

Overview

• Lead a regional team and drive commercial growth across Europe.
• Shape the future of diagnostics delivery in public and private healthcare.

About Our Client

Our client is a global innovator in point-of-care diagnostics, delivering rapid, accurate, and accessible testing solutions for infectious and non-communicable diseases. Their flagship platform is a portable, battery-operated molecular diagnostics system that enables decentralised testing in both clinical and resource-limited settings.

Job Description

This is a strategic leadership role focused on driving commercial success across Europe, managing a regional team, and building long-term partnerships across healthcare systems.

• Lead and manage a regional sales team (currently 6), providing direction, coaching, and performance oversight.
• Execute regional sales and marketing strategy, aligned with global objectives and KPIs.
• Drive direct sales of IVD solutions into government bodies, NGOs (e.g. NHS), and private healthcare providers.
• Develop and deliver on sales targets, ensuring consistent pipeline growth and account expansion.
• Build and maintain high-level relationships with procurement leaders, ministries of health, and clinical stakeholders.
• Represent the brand at industry events, trade shows, and partner meetings across Europe.
• Support pricing strategy and market positioning, ensuring competitiveness and sustainability.
• Contribute to long-term regional planning, including team structure, resource allocation, and market development.

Adapt to evolving business needs, supporting broader strategic initiatives as required.

The Successful Applicant

A successful Regional General Sales Manager - Europe should have:

• Proven experience in direct sales of In Vitro Diagnostics (IVD) into public and private healthcare sectors.
• Strong background in managing and developing sales teams, ideally across multiple countries or regions.
• Deep understanding of healthcare procurement processes, including government tenders and NGO partnerships.
• Entrepreneurial mindset with the ability to build and scale commercial operations.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Experience working with global health organisations or ministries of health is a strong advantage.

Location

Location - Candidates can be based anywhere in UK, or Western Europe and be comfortable working remotely and travelling internationally as needed.

What's on Offer

• Competitive base salary + performance-based bonus.
• Remote working with flexible structure.
• Opportunity to lead European expansion for a globally recognised diagnostics innovator.
• International travel and high-level stakeholder engagement.
• A mission-driven culture focused on global health impact.