Region Expansion Marketer - Freelance

"Join us in unlocking the power of VR & AR

Transform industries, shape the future, and redefine what's possible."

Role: Region Expansion Marketer - Freelance

Location: Utrecht/US/Remote

Contract: Freelance basis

We are VR Expert! A fast-growing, internationally-oriented VR/AR scale-up company with offices in the Netherlands, Germany, and Newark, NJ (US). At VR-Expert, we're not just creating cutting-edge VR solutions-we're shaping the future. As part of our young, dynamic team with an average age under 30, you'll have the autonomy to lead projects, make bold decisions, and turn challenges into opportunities for growth. We thrive in a fast-paced environment where every win and lesson fuels our ambition to innovate and excel.

Why This Role is Exciting?

Here, you'll collaborate with young forward-thinking minds, contribute to industry-leading work, and grow alongside a team that celebrates creativity, adaptability, and impact. You will become part of the Finance Team. The Finance Team consists of 3 people and is responsible for the financial activities of the entire VR Owl group.

Ready to own the impact, shape the future and lead in VR?

If this sounds like you, then keep reading!

The Role

As a Region Expansion Marketer , you will take the lead in launching VR Expert's webshops in North America and Southern Europe . You'll be responsible for conducting market research, localizing content, building the SEO strategy, and defining the right marketing channels to launch new markets and eventually, drive traffic and generate leads. You'll act as the bridge between marketing, tech, and regional teams, ensuring a smooth and impactful market entry.

Key Responsibilities:

• Conduct in-depth market research to identify opportunities and needs in each target region
• Localize marketing content to fit cultural and industry norms
• Coordinate closely with the local sales team and internal marketing stakeholders
• Act as the connector between marketing and development teams to launch and localize webshops
• Develop and execute a region-specific SEO strategy to boost visibility and rankings
• Define and execute a channel strategy to drive traffic and generate inbound leads
• Track KPIs, report on performance, and refine strategy based on results
• Work cross-functionally with developers to implement technical SEO, content changes, and site structure updates
• Drive the go-to-market execution for webshop launches in new markets

What we are looking for:

• Proven track record in market expansion projects, ideally across multiple regions
• Experience in e-commerce and working with development teams on website projects
• Strong grasp of SEO best practices
• Familiarity with tools like WordPress, GA4, SEMrush, WooCommerce
• A self-starter with excellent project and stakeholder management skills
• Proactive communicator who keeps cross-functional teams aligned
• Fluent in English (additional languages are a plus)
• Comfortable working remotely across time zones

Don't worry if you don't meet every single requirement-at VR Expert, we value diverse perspectives and believe that different backgrounds and experiences make us stronger as a team.

What we offer:

• A high-impact freelance role where you'll lead international expansion and directly shape our global strategy
• The freedom to work remotely or from our offices in Utrecht or Newark (NJ)
• A chance to collaborate with a young, ambitious, and international team passionate about VR & AR
• The opportunity to build long-term partnerships as we continue scaling in global markets
• Top-tier VR/AR hardware loan (e.g., Quest 3 S, Pico 4 Enterprise) for testing and demos.

We're Growing Fast, and You Could Be Part of It!

If you're excited about VR technology, our fast-paced culture, and vision, we're eager to connect! Apply directly through this vacancy, our website, or connect with me (Tonia) on LinkedIn. At VR Expert, we believe in efficiency. No Long Waits-We Move Fast! Our hiring process is swift, so you won't be waiting for weeks or months. We'll get started right away and aim to make you an offer quickly!

We love seeing CVs that showcase more than just your work experience. Feel free to include something personal-your favorite Spotify playlist, a picture of your pet, or the best book you've ever read. Let's get a glimpse of what makes you unique!

Ready to see more? Check out the VR Expert video here!