Proposition & Change Lead

Please note this is an OD vacancy, this means impacted colleagues will be prioritised in the recruitment process and there will be a delay in providing an update on all other applications.

Purpose

This role provides strategic leadership and oversight of the Franchise Proposition Strategy and Change Landscape, ensuring our offer is relevant, differentiated, and scalable across all missions. This role ensures that Franchise is actively represented in business-wide change, leads the continuous development of our proposition, and ensures clear governance, communication, and execution of change both internally and across our Franchise estate.

Reports to

Director of Partnership Development

Line Manager of

• 1x Franchise Change Lead
• 1x Propositions Manager
• 2x Store Development Managers
• 1x B2B Marketing Manager dotted line

Contribution

• Own the end-to-end strategic Change and Proposition agenda as we increase the size and scale of the business to 500 shops by 2030 (10X current scale)
• Product Owner for all Franchise Proposition and Model development
• Lead a team to develop, prioritise, and deliver the Franchise Change Roadmap across Technology, Operations, Membership & Proposition, that evolves with partner needs and market dynamics
• Own the strategic direction for Proposition across all missions unique to Franchise; Universities, Hospitals, PFS, MoD
• Own the Marketing, Membership, Space & Range, NPD, Q-Commerce & Co-op Media Network strategies for Franchise
• The role leads all strategic interaction with Op Board and senior decision-makers across all internal Propositions and Change teams
• Own the Franchise Capacity, Change & Engagement Plan
• Senior Franchise representative across Co-op's governance landscape
• Influence Co-op's long-term franchise strategy, ensuring propositions and change plans are future-fit, scalable, and commercially robust
• Senior, strategic interaction with executive level and senior decision-makers who own and run Franchise stores
• Lead a team of specialists including Store Development Managers, Proposition Manager, and Change & Product Manager

Behaviours

• Forging Relationships
• Future Focussed
• Successful Transformation
• Inspirational Communication
• Driving Innovation

Empowered to

• Make strategic decisions on the future proposition direction for Franchise
• Set and prioritise the Franchise roadmap, working across all governance forums and internal programmes
• Escalate, influence, and align change at a senior level across Co-op Retail, B2B, Transformation & all service functions
• Act as senior representative for the Franchise team in key forums and change programmes
• Own and develop marketing, membership, and partner engagement strategies relating to proposition and change
• Deputise for the Franchise Director in all Change and Proposition matters across the business and with Franchisees.

Capabilities

A highly credible and commercially astute leader, able to build trust and influence at the most senior levels across internal teams, franchise partners, and external bodies. Balances strategic thinking with operational discipline, using data and insight to shape customer-led propositions and deliver complex change at scale. Skilled at navigating the creative tension between brand integrity and commercial return, with a strong focus on collaborative delivery, franchise advocacy, and executional excellence. Brings calm authority to ambiguity, consistently role modelling inclusive leadership, high standards, and a forward-thinking, results-oriented mindset.

Work Level Descriptor

Accountability

Contributes significantly to medium-term strategic planning for Franchise, ensuring alignment of activity within their own team and wider Franchise SLT.

Plans and co-ordinates work ensuring the right capabilities are in place to deliver effectively now and in the future, and responding to change that impacts on their area of responsibility.

Manages team delivery in accordance with agreed budgets.

Impact

Acts as a voice for their wider team, advising senior leaders (internal and external) to ensure challenges, learnings and opportunities experienced across the business inform strategic decision-making.

Empowers and enables their immediate team to deliver the short-term plan within clear decision-making parameters, providing resources and guidance to support them.

As an individual contributor, provides thought leadership to help shape the function's response to challenges, and approach to delivery of the medium-term plan.

Creates a Co-op culture of inclusivity which allows colleagues to be themselves always, where everyone can reach their potential.

Co-operation

Collaborates with peers to deliver great work that enables the function to succeed. Co-operates with other teams and SMEs to get to the best outcome for the Co-op in their work.