Programmatic Analyst

Job Description

Your team: Programmatic advertising plays a major part in realising success across the News UK digital portfolio. The Programmatic Operations team is at the heart of this. As the ad technology experts, we use both our knowledge of such systems and the enormous amounts of data generated to deliver innovation and world-class solutions with the goal of maximising revenue potential.

Your role: Focusing on News UK's digital portfolio, including The Sun, The Times, talkSPORT, and Talk, the Programmatic Analyst is responsible for implementing strategies to maximise digital advertising yield. Working within the Yield & Optimisation team, this role will manipulate News UK's pricing framework and programmatic ad stack to achieve this.

Maintenance of News UK's commercial reporting platforms will be a key part of this role. This is an extremely data-heavy role, working with billions of rows of data per month from various touchpoints with customers and consumers. The analyst will identify meaningful business outcomes, produce detailed analysis, and communicate findings confidently to stakeholders.

Day-to-day responsibilities include:

1. Executing yield optimization strategies by manipulating the ad technology stack.
2. Analyzing and improving the ad stack, ad server, revenue opportunities/risks, and products.
3. Proposing revenue and yield boosting opportunities through forensic analysis of programmatic, audience, and inventory performance data.
4. Maintaining all digital commercial reporting platforms.
5. Enhancing News UK's programmatic analysis tools and capabilities.
6. Collaborating with data & technology teams to ensure the integrity of reporting API data from programmatic vendors.
7. Staying updated on industry trends to discover new revenue growth areas.
8. Supporting stakeholders with insights for strategic decisions.
9. Activating programmatic sales budgets by pursuing leads, trend analysis, and reporting.
10. Tracking spend patterns by agency and clients, highlighting variations or areas of interest.
11. Liaising with sales teams to control pricing and provide ad-hoc pricing for non-standard inventory packages.
12. Providing technical and statistical insights to sales and clients for briefs and pitches.

Requirements:

• Solid understanding of the programmatic advertising ecosystem and digital inventory management.
• Strong analytical skills with the ability to scrutinize large data sets accurately.
• Knowledge of data manipulation tools like SQL (BigQuery, MySQL) and data visualization tools (Data Studio, Tableau). Python is a plus.
• Experience with big data sets (billions of rows) preferred.
• Advanced Microsoft Excel skills.
• Degree in Mathematics, Statistics, Economics, or Computer Science preferred.
• Strong organizational, communication, and time management skills.
• Ability to take initiative and manage projects independently.

We welcome applications from candidates who meet most requirements and have a passion for learning and development.

At News UK, we operate a hybrid working policy with a minimum of three days in the office weekly, fostering collaboration and innovation.

Life at News: We are committed to diversity and inclusion, reflecting the society we serve, and fostering a culture of opportunity and growth through our Diversity Strategy and employee networks.

Benefits include:

• Maternity leave up to 18 weeks, paternity leave up to 2 weeks
• Training and LinkedIn Learning access
• Private medical insurance
• Discounted gym memberships, virtual yoga classes
• Bike and electric car schemes
• Discounts on Harper Collins books
• Access to exclusive events and wellbeing benefits
• Generous pension scheme with up to 5% employer contributions
• 25 days holiday plus bank holidays and volunteering days

If you need support during the application process, please contact us at .