Product Owner - Marketing Communications & AI

Real Estate/Built Environment

The Role:

This role sits at the intersection of Marketing, AI, and Product within a global real estate environment. The focus is on owning and delivering AI-enabled marketing communication solutions that improve how content is created, translated, personalised, and deployed at scale across regions and service lines.

You will take ambiguous marketing needs and translate them into clear product outcomes, ensuring AI solutions are practical, governed, and widely adopted.

Key Responsibilities:

• Own end-to-end delivery of AI-driven MarComms products.
• Translate marketing requirements into roadmaps, priorities, and user stories.
• Work with AI, data, and engineering teams to embed AI into real marketing workflows.
• Act as the bridge between marketing teams and technical delivery.
• Drive adoption and measurable value, not just deployment.

Required Experience:

• Product Owner/Product Manager experience in complex organisations.
• Strong background in Marketing Communications.
• Hands-on delivery of AI-enabled or data-driven products.
• Comfortable operating in ambiguity and scaling solutions globally.