Product Marketing Manager
Posted 4 days 4 hours ago by Job Search Place Limited
Permanent
Full Time
Marketing & PR Jobs
Galway, Galway, Ireland
Job Description
Product Marketing Manager - Galway 
As Product Marketing Manager, you will own the connection between what our client builds and how it lands in the market. You will work at the intersection of product, sales, and marketing, translating platform capabilities into compelling value propositions and ensuring that every buyer touchpoint communicates a consistent, credible, and differentiated message.
You will have real ownership. This is not a support role. You will set messaging strategy, lead go to market execution, create content, and drive sales enablement from the ground up, with close collaboration from leadership and cross functional teams.
If you are energised by complex, meaningful products and want to do work that genuinely improves how care is delivered in communities, this is a rare opportunity to make a substantial impact.
Key Responsibilities 1. Product Positioning & Messaging- Develop and maintain a clear, consistent messaging framework for the platform, covering core value propositions, product pillars, and differentiated positioning against key competitors
- Translate complex operational workflows, including staff scheduling, compliance management, care delivery coordination, and reporting, into plain language value propositions that resonate with operational leaders, procurement teams, and executive buyers
- Define and regularly refresh Ideal Customer Profiles (ICPs) and detailed buyer personas across the UK, Irish, EU and Australia
- Ensure messaging consistency across all customer facing channels: website, sales decks, product collateral, campaigns, and partner materials
- Develop vertical specific or segment specific messaging where required (e.g. local authority funded care vs. private pay; large multi location agencies vs. smaller regional providers)
- Partner with Product Management and Development to build launch readiness plans for new features and product releases, including messaging, enablement, and campaign activation
- Define the commercial objectives for each launch and build execution plans that connect product capability to market opportunity
- Lead cross functional coordination for launches, aligning Marketing, Sales, Customer Success, and Product on timing, messaging, and priorities
- Support entry into new European markets, including adapting positioning for regulatory, cultural, and buyer differences, and assist in building early market presence in new segments
- Establish metrics for launch performance and conduct post launch reviews to drive continuous improvement
- Own content production across the full customer journey, from awareness stage thought leadership through consideration stage product content to conversion and retention focused materials
- Write and commission content assets including: website copy, landing pages, case studies, white papers, product overviews, solution briefs, email nurture sequences, and blog content
- Develop customer success stories that demonstrate measurable impact, working directly with care providers to capture outcomes and build trust
- Ensure all content reflects a clear editorial voice that is credible, accessible, and sector relevant
- Use content strategically to support pipeline generation, accelerate deal velocity, and improve customer retention
- Build and maintain a comprehensive suite of sales materials, including pitch decks, product one pagers, competitive battlecards, ROI calculators, and objection handling guides
- Develop clear, market tested messaging that Sales can deploy confidently across prospecting, demos, proposals, and commercial conversations
- Establish a regular feedback loop with Sales to capture frontline intelligence - including win/loss insights, common objections, and competitive dynamics
- Run regular enablement sessions with the Sales team to ensure up to date awareness of new features, positioning changes, and competitor developments
- Support Sales in navigating complex, multi stakeholder deals by developing stakeholder specific messaging for different buyer roles
- Conduct ongoing customer interviews with care providers, operational managers, and executive buyers to understand their challenges and decision making processes
- Synthesise insights from customer conversations, sales calls, support interactions, and product usage data into actionable intelligence
- Monitor the competitive landscape across social care technology, workforce management SaaS, and adjacent health tech markets
- Track regulatory developments, funding trends, and structural changes in UK and European social care markets
- Produce regular intelligence briefs for internal stakeholders to ensure the business stays ahead of market developments
- 4-8 years of experience in product marketing, B2B SaaS marketing, or a closely related role, with a track record of owning messaging, content, and go to market execution
- Experience in healthtech SaaS, social care technology, workforce management software, or a closely adjacent sector is highly desirable
- Proven experience working across UK and/or European markets, with an understanding of how buyer behaviour, regulatory context, and cultural differences shape positioning
- Demonstrated ability to work cross functionally with Product Management, Development, and Sales in a fast moving environment
- Exceptional messaging and storytelling skills, able to articulate complex product capabilities in ways that are compelling and commercially relevant to non technical buyers
- Strong content creation capability across multiple formats, from long form thought leadership to concise sales collateral and web copy
- Strategic thinker with the ability to own initiatives end to end: from insight gathering and positioning development through to execution, measurement, and iteration
- Commercial fluency, a genuine understanding of B2B sales dynamics, pipeline management, and how marketing activity connects to revenue outcomes
- Strong collaboration and stakeholder management skills - comfortable working with senior leadership, subject matter experts, and external agencies simultaneously
- Proficiency in HubSpot (or comparable platforms such as Salesforce + Pardot/Marketo), including campaign management, email workflows, landing page creation, and lead lifecycle tracking
- Comfortable using CRM data to identify pipeline trends, measure content performance, and collaborate with Sales on lead management
- Working knowledge of Google Analytics 4 (GA4) for traffic analysis, conversion tracking, and campaign attribution
- Familiarity with CMS platforms (e.g. WordPress, Webflow, or similar) for publishing and updating web content
- Experience with tools such as Figma, Canva, or Adobe Creative Suite for producing and briefing visual content
- Comfortable using project management and collaboration tools such as Notion, Confluence, or similar platforms
- Experience using AI tools (e.g. Claude, ChatGPT, or similar) to accelerate content creation, conduct research, and improve productivity
- Experience with workforce management, scheduling, or compliance driven platforms
- Exposure to multi stakeholder or enterprise sales cycles