Product Marketer - Power Management ICs (d/m/f)

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. "Sense the power of light" - our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends.
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The CSA division supplies sensors that bridge the gap between the world we live in and the digital world of machines. By converting physical signals - heartbeats, sounds, light waves - into data, we enable robots, cars and other devices to interact with people and improve our world. What drives CSA is a relentless desire to contribute to technology and have a meaningful impact on the world. This business thrives on solving complex problems and partnering with global leaders at the forefront of technological advancement. Our goal: to push the boundaries of sensor technology and empower innovators to make the world smarter, healthier and happier.

As Product Marketer, you own the commercial "glue" between customer needs and product capabilities: shaping narratives, building market traction, and driving go to market execution in different regions with key customers.

Upstream (insight & positioning)

• Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
• Turn strategic focus areas (multi niche PMIC plays) into sharp target segments, customer lists, and proof-point messaging

Downstream (GTM execution & demand creation)

• Build and execute the PMIC go to market plan (launch assets, messaging, ecosystem motion, regional enablement)
• Create high-impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
• Partner with Sales to generate demand and convert leads into design-ins/design-wins, aligned with the "proof points" push.
• Support pricing strategy definition and implementation (price corridors, value-based narratives, regional consistency)

• Master's degree in Business Engineering, Technology Management, B2B Marketing or equivalent qualification
• 5+ years in B2B product marketing / technical marketing in semiconductors (power management, analog/mixed-signal, sensors, drivers, or embedded ecosystems)
• Strong ability to translate technical differentiation into crisp value propositions and sales tools
• Experience in GTM planning, demand generation, and funnel conversion with Sales (design-in motion)
• Comfortable owning product-related content creation and measuring impact (SEO/visibility, conversions, customer engagement)
• Hands-on, builder mindset: thrives in "new PL / new portfolio" environments
• Excellent spoken and written English; basic understanding of German is a plus

We offer competitive salaries and additional benefits based on your performance, experience and qualification.
The employment is in accordance with the collective salary and wage agreement for employees of the electrical and electronics industry, employment group H ( ). We offer a higher compensation depending on your expertise and skills.

• Flexible working hours
• Training opportunities & structured onboarding and development planning
• Opportunity for coaching, mentoring and networking

ams OSRAM is an Equal Employment Opportunity Employer. Diversity, equity and inclusion is strongly established in our corporate culture and we firmly believe it makes us more successful as a company. All qualified applications will receive consideration for employment regardless of ethnic, national or social origin, gender, gender identity, sexual orientation, color, religion, age, physical and mental abilities.

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