Product Manager Healthcare Pharmacy (Temporal)

Mission

Maximize the current and future business of one of the most important Almirall OTC categories.

Tasks and Responsibilities

• Develop and execute the marketing plan for the assigned category, implementing the short & long term strategy

• Build a strong brand team to get the best collaboration with medical and sales

• Motivate and support the sales force, getting most relevant feedback from market & answer the most relevant needs

• Consumer market research & trends

• Monitoring market trends

• Identifying potential areas in which to invest , based upon consumer needs and uses&attitudes.

• Competitor and customer insights analysis.

• Create New product concepts and innovative ways to communicate with target consumers

• Continuously evaluate relevant launches in the market and identify new opportunities

• Product Innovation

• Stablish 5 year view regarding brand life cycle according to consumer insights & market needs

• New product or innovative POS materials to communicate with the target consumer. • Developing new and existing products, coming up with ideas for new packaging designs.

• Above the line communication

• Coordinate with TV agency the best strategy for brand communication in mass media

• Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management, KPIs analysis, etc

• KOL: Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders

• Finance: manage the brand A&P budget & analysis of marketing budget, relevant financials and reporting on product sales

• Responsible for brand forecasting and demand planning ensuring full availability of products

Education

• Bachelor

• Master's degree.

Skills

• A creative and innovative approach of business challenges, out of the box thinking.

• Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility

• Customer focus: a great listener

• Excellent verbal communication, presentation and interpersonal skills.

• Motivator, persuader and decision-maker.

• Strong analytical, creative and conceptual thinking and implementing skills.

• Professional level in English, both in oral and in written communications.

• Focus on ethics, integrity and compliance.

• Diplomacy, persistence, trust and a persuasive attitude.

• Skills in new technologies

Experience

• Minimum of 6-7 years working experience as a Senior Product/Brand manager ideally in OTC Pharma market • Experience in all aspects of planning and implementing a brand strategy as detailed in task & responsabilities

Values

•Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.

•Courage; we challenge the status quo, we take full ownership and we learn from our success & failures

•Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.

•Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.