Product Manager GTM - Car Manufacturer

Product Manager (GTM) - Car Manufacturer

Full time ELP Consult Ltd. United Kingdom

Posted On 10/03/2026

Job Information

Manufacturing

Work Experience 5+ years

City Chiswick Park

Province City of London

Postal Code W4

Job Description

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
• Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
• Define target customer segments and create value propositions tailored to retail and fleet customers.
• Collaborate with Sales, Marketing, Dealer Networks, and After Sales teams to align product strategies with revenue goals.
• Develop pricing, packaging, and promotional strategies to drive sales and profitability.
• Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
• Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
• Manage cross functional stakeholders to ensure on time, on budget execution of GTM initiatives.

Requirements

• Ideally 10 years' experience working within an OEM.
• Ideally 3 years' experience working in tactical campaign area and having good performance in promoting cars.
• Strong understanding of retail consumer finance essential.
• With experience across some of the core responsibilities.
• Ideally with a relevant degree or qualification.
• Strong sales target driven and entrepreneurial spirit with good business acumen.