Principal Business Analyst

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

About the Role

We're looking for a Principal Business Analyst to join our Tesco Media team and help shape the future of retail media. This is a unique opportunity to be a strategic partner in building Tesco's new media platform - influencing investment decisions, shaping product and commercial strategies, and delivering insights that drive real impact.

This role is ideal for someone who thrives in ambiguity, brings structure where none exists, and can craft compelling, data-backed narratives for a wide range of stakeholders.

What You'll Be Doing

• Build and evolve internal business cases and commercial models to support platform growth.
• Provide insights that help publishers and brand partners understand the value of the platform.
• Design innovative measurement frameworks across a multi-publisher environment.
• Partner with product and commercial teams to shape roadmaps and go-to-market strategies.
• Conduct deep-dive analyses on campaign effectiveness, audience overlap, and monetisation.
• Create tailored insight packs for Tesco execs and external partners.
• Support scenario modelling and forecasting for investment and growth planning.

What We're Looking For

• Proven experience in analytics roles with a commercial or strategic focus - ideally in media, retail media, or digital platforms.
• Strong SQL and data visualisation skills.
• Experience building business cases and communicating insights to senior stakeholders.
• Ability to tailor analysis and storytelling to diverse audiences.
• Comfortable working in a fast-paced, ambiguous environment.

You'll Thrive If You

• Are relentlessly curious and detail-oriented.
• Know how to turn insights into action.
• Can influence through insight and strategic storytelling.
• Have a bias for action and a start-up mindset.

The Challenges You'll Tackle

• Building a business case for a product that is still evolving - requiring both conviction and adaptability.
• Navigating fragmented data sources across Tesco and external partners.
• Balancing the need for speed and experimentation with the rigour required for commercial decision-making.
• Switching between strategic, long-term analysis and tactical, real-time campaign diagnostics.

What you can expect from us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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Global Diversity and Inclusion Questions

At dunnhumby, we utilise our diversity of thought as our competitive edge .

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed tocultivate a culture of belonging,where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.