Pan Macmillan: Digital Marketing vacancies
Posted 27 days 22 hours ago by BookBrunch Limited
The Digital Marketing team at Pan Macmillan is advertising four vacancies with a deadline of 3 May 2022
The fixed term Digital Marketing Executive role will work on the creation, delivery, and activation of engaging social media campaigns and manage budgets for digital campaigns across a variety of online media. Working in a creative team environment, you'll be using our owned data to develop strategic audience targeting across all of our publishing, imprints and brands. You will also be responsible for contributing to and maintaining our organic social channels, across Meta and Twitter.
The Metadata Executive role is responsible for ensuring a high quality of book metadata across our titles, making recommendations and actioning changes to improve book discoverability on online retail platforms and aiding conversion to purchase. Your consumer knowledge, attention to detail and understanding of shopping trends will help make sure our books are positioned as effectively as possible online.
The Email Marketing Manager role will work on the planning, creation and delivery of Pan Macmillan's consumer email marketing programme, testing copy and design to optimise output and increase subscriber engagement. This is an exciting opportunity for an enthusiastic individual to help evolve an already rich email marketing programme and to grow our subscriber list.
The SEO Content Manager role is responsible for planning and managing the SEO content strategy across all genres on and will play a key role in the SEO technical approach for the website. You will be passionate about growing our audiences and have a strong knowledge of SEO.