Paid Media Strategist - Tech Agency

The role

This hands-on Paid Media Strategist role sits within a busy paid media / tech agency team and combines strategic planning, campaign management and performance optimisation to deliver measurable ROAS, customer acquisition and long-term growth for client portfolios. The role is client-facing and requires a balance of analytical rigour, creative problem solving and commercial accountability.

Key responsibilities

• Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs.

• Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations.

• Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM.

• Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value.

• Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent).

• Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders.

• Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys.

• Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment.

• Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans.

• Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.

About you

You are an analytically minded paid media specialist with a track record of planning and delivering performance campaigns in an agency or in-house environment. You combine technical capability with commercial awareness and clear client communication, and you enjoy working in a fast-paced, collaborative team.

We are particularly interested in candidates who can demonstrate the following

• Hands on paid media experience at an agency or performance focused in house team, managing end to end campaigns across multiple channels.

• Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.

• Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision making.

• Practical knowledge of tracking and measurement: GTM, server side tracking, attribution concepts and managing data flows to analytics platforms.

• Commercially focused: able to set media KPIs, manage budgets, forecast outcomes and recommend optimisations that align to client ROI objectives.

• Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences.

• Curious and test driven: comfortable designing experiments, interpreting results and iterating quickly to improve outcomes.

• Organised and collaborative: able to manage multiple client priorities, work with cross functional teams and support more junior colleagues.

Why join

• Work on varied, performance driven accounts across retail, lead generation and direct response clients at a growth focused paid media agency.

• Develop technical and strategic expertise across leading ad platforms and measurement technologies.

• Be part of a supportive, multidisciplinary team with opportunities for professional development and progression.

• Competitive salary with benefits and opportunities for performance related bonuses.

We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace.