On-Site Personalisation Strategist - Optimize Customer Journeys

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse data, and optimise the user journey across sites. You will research strategies and tactics to personalise experiences and improve the group's digital KPIs.

Key duties include mapping the personalisation roadmap, coordinating with third-party tools, creating and monitoring recommendations, and conducting AB tests to validate hypotheses for enhanced engagement and conversion.