National Account Manager - UK

Customer & Channel Strategy Execution

• Cascade the Fighting Unit's strategy into fully scoped customer JBP's and channel plans including KPIs, P&L targets, and budget ownership.
• Align with Brand and Category teams to integrate category vision and brand plans into the Wholesale customer environment.
• Deliver customer-specific execution plans that drive profitable volume, frequency, and distribution.

Customer Leadership & Relationship Management

• Act as FrieslandCampina UK's key representative for assigned Wholesale customers.
• Develop and maintain strong cross-functional relationships across customer organisations.
• Lead constructive, fact-based negotiations and engage in Joint Business Planning to secure long-term partnerships and incremental growth.

Commercial Excellence & Execution

• Drive optimal trade terms and investment ROI through strategic promo planning, pricing, and pack/channel architecture (OBPPC).
• Prioritise Hero SKUs and lead the execution of assortment and activation strategies across depot and in-store environments.
• Deliver compelling channel-specific selling stories grounded in data and insight.

Field Force Leadership

• Lead and manage the 3rd party Wholesale salesforce to ensure operational alignment with FCUK strategic goals.
• Set KPIs, review performance, and drive executional excellence across the salesforce footprint.