Membership Growth Manager

Membership Growth Manager

Full Time 35 hours per week Permanent Hybrid Closing date 13th August 2025

Job Reference: MGM02 (Please quote this on any correspondence)

The opportunity

We are seeking a commercially minded, results-driven professional to support the delivery of CILIP s membership growth strategy. This pivotal role is responsible for generating demand through targeted marketing campaigns and converting interest into membership through business development and relationship management.

Working closely with the Director of Business Development, you will play a key role in achieving CILIP s strategic goal of increasing both individual and organisational membership, while also maximising member lifetime value. You will take a cross-functional approach to attract new audiences, re-engage lapsed members, and foster long-term loyalty.

About the role

This role supports the delivery of CILIP s membership growth strategy, focusing on generating demand, converting leads into new members, and enhancing member retention and value. Working closely with the Director of Business Development and cross-functional teams, you ll take an integrated, insight-led approach to increasing individual and organisational membership, aligned with CILIP s strategic priorities.

Key areas of delivery:

Demand generation and lead nurture
Plan and deliver targeted, multi-channel marketing campaigns (digital, social, email) to attract new members. Develop compelling messaging and offers in collaboration with the Marketing and Communications team, and engage key audience segments, including underrepresented groups.

Lead conversion and business development
Qualify and convert leads through proactive engagement and relationship management. Build a strong membership pipeline, track performance metrics, and optimise the member acquisition journey.

Retention and member value
Ensure new members are effectively onboarded and connected with relevant services. Use data insights to assist the development of retention strategies, drive engagement, and support the promotion of CILIP s wider offer, including training, events, and professional registration.

Data, insight and reporting
Monitor membership performance and campaign outcomes, maintaining accurate records within the CRM. Produce regular reports that will be used to inform decision-making and identify opportunities for growth and improvement.

Cross-team collaboration
Work collaboratively with internal teams to support aligning messaging and integration of supporter journeys. Represent CILIP externally at events and networking opportunities, and contribute to broader organisational goals, including digital transformation initiatives.

About you

The ideal candidate will have experience delivering digital marketing campaigns that drive lead generation and conversion, ideally within a membership or service-based environment. You ll be confident using CRM systems to manage pipelines and track performance, and skilled at collaborating across teams to deliver integrated journeys.

Essential experience: Track record in delivering multi-channel marketing campaigns, converting leads into paying customers or members, and working across teams to meet performance goals using CRM systems and data insights.

Desirable knowledge: Understanding of the membership lifecycle, experience in a professional body or association context, and an appreciation for balancing commercial objectives with public benefit.

Skills and attributes: Analytical and highly organised, with excellent communication and interpersonal skills. Motivated by results, committed to inclusive values, and able to work flexibly within a hybrid model.

This role offers an exciting opportunity for a motivated professional who combines data driven insight, hands-on delivery, and strong interpersonal skills. You will share our commitment to equality, diversity and inclusion and be comfortable working flexibly in line with our hybrid working policy.

ABOUT CILIP

CILIP is the leading voice for the information, knowledge management and library profession. We are here for everyone who has a professional connection to information, knowledge, data and libraries, and share our belief in their power to change lives.

Our purpose is to unite, support and empower information professionals across all sectors.

What we do:

Continuing Professional Development (CPD): We will deliver high-quality CPD events and training that enable our members to enhance their skills, knowledge, and expertise.

Membership services: We will provide excellent membership services that support our members and enable them to maximise their membership benefits.

Professional standards: We will uphold and develop professional standards that promote excellence in libraries, information and knowledge management.

Content and publishing: We will deliver high-quality books, journals, magazines, and other content that enables our members to improve their skills and develop their expertise.

Advocacy: We will advocate for the value of our profession and the important role of our members in organisations and society.

Research and development: We will work in collaboration to deliver R&D programmes which advance our strategic goals.

Structure:

Most staff are based in the London office and work in a hybrid environment. We also have colleagues based in the devolved nations: Scotland, Wales, and Northern Ireland.

CILIP has thousands of members in a wide range of roles and sectors including higher education, public libraries, schools, colleges, health care, national libraries, government, the armed forces, prisons and many more.

Why join CILIP?

Hybrid working

27 days' annual leave plus public holidays (increasing after 3 years service)

Generous pension scheme (Employee contribution of 5%, employer contribution of 10%) including death in service benefit

Access to CILIP s Employee Assistance Programme through Vivup

Perkbox employee discounts and wellbeing hub

Generous enhanced leave benefits, including occupational sick pay, maternity leave, paternity leave and carers leave

The option to buy up to 5 days' additional annual leave (pro-rata for part time employees)

Annual flu vaccination voucher

Contribution to eye tests and glasses for DSE use

How to apply

To apply for this role, please send an up-to-date CV along with a letter of application (no more than two A4 pages) detailing your suitability for the role based on the role description to HR Department uk by 11:59pm on 13th August 2025

Interview dates

First interviews (virtual) will be held on 21-22nd August via Teams

Second interviews will be held in person on 28th August at Woburn House

CILIP is an equal opportunities employer. We are committed to building a diverse and inclusive workforce where everyone feels valued and supported. We actively encourage applications from people of all backgrounds, identities, and lived experiences.

If you require any adjustments or support at any stage of the application or recruitment process, please contact our HR department, we will be happy to assist you.

For more information on how we are embedding diversity at the heart of CILIP and its work visit our website.

Registered Charity No 313014