Marketing Manager (Pharma)

Summary:

Our client, a biopharmaceutical company located in Dublin, is seeking a Marketing Manager. This position will play a key role in shaping and executing healthcare professional engagement and content strategies for a rare genetic condition. The successful candidate will lead end-to-end marketing initiatives, from concept development through to performance evaluation, ensuring alignment with brand strategy, timelines, budget and defined business objectives. This position requires close collaboration with cross-functional and cross-country commercial teams, and external vendors to deliver high-quality customer engagement and measurable impact.

Responsibilities:

• Lead the design and implementation of prioritised customer engagement activities, including medical congresses, advisory boards and advocacy events
• Collaborate with cross-functional and regional teams to develop messaging, speaker strategies and innovative engagement formats aligned with brand objectives
• Build and maintain relationships with key opinion leaders, advocacy groups and strategic customers to identify opportunities and ensure customer insights inform future initiatives
• Support the development and alignment of customer segmentation and prioritisation frameworks with local affiliate teams
• Lead or support the development and adaptation of marketing content for healthcare professionals, patients, caregivers and advocacy groups, ensuring alignment with overall brand strategy
• Guide country teams on localisation and execution of materials
• Partner with digital and affiliate marketing teams to plan and execute multi-channel content dissemination strategies across personal and non-personal channels
• Identify opportunities to enhance performance across paid, earned and owned channels, including optimisation of digital platforms
• Manage project vendors, budgets, timelines and performance metrics, ensuring delivery against predefined goals
• Define measures of success, monitor engagement metrics and provide actionable insights to support continuous improvement
• Support business planning, brand positioning and internal communications activities
• Maintain organised documentation and communication records to support operational efficiency
• Ensure all marketing activities adhere to pharmaceutical regulations, company policies and ethical standards
• Proactively identify compliance risks and work closely with review and compliance teams to mitigate potential issues throughout the project lifecycle

Qualifications & Experience:

• Bachelor's degree in Life Sciences, Communications, Business Administration or a related discipline
• 5 years' experience within the biopharmaceutical industry, preferably in a marketing or commercial role
• Demonstrated experience managing cross-functional projects across multiple stakeholders
• Exposure to international markets and multiple brands is advantageous
• Strong understanding of healthcare professional engagement strategies and content development
• Experience supporting multi-channel marketing strategies, including digital platforms
• Proven ability to manage multiple projects simultaneously in complex therapeutic areas
• Fluency in English required, additional European language advantageous