Marketing Manager

Marketing Manager required to lead and develop the marketing function for an expanding Irish supplier of Steel, hardware & plumbing materials .

This role will focus on building a comprehensive marketing strategy that supports retail and B2B business objectives. From managing social media campaigns to overseeing website updates and enhancing our product offering visibility, you will play a pivotal role in shaping our marketing landscape.

This is a hands on position ideal for a marketing professional who thrives on initiative and enjoys balancing creative strategy with practical execution.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives for both retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and grow sales
• Drive product visibility by creating compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling, and analytics.
• Oversee the redesign, content updates, and optimisation of the company website to improve user experience and engagement.
• Conduct market research to identify trends, opportunities, and customer needs in both retail and B2B sectors.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reports and actionable insights.
• Handle administrative tasks related to marketing, including maintaining budgets, processing invoices, and coordinating with external vendors.

Experience

• Proven experience in a marketing role at least 5 years experience in both retail and B2B environments.
• Strong knowledge of consumer / customer.
• Commercial & analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Develop creative solutions and work collaboratively to deliver winning outcomes.
• Ability to work independently & manage multiple projects and meet deadlines.
• Strong skills in social media management and content creation.
• Experience with website management platforms (e.g., WordPress, Shopify) and basic knowledge of SEO.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience of relevant markets
• Experience in product marketing and/or e-commerce.
• Familiarity with graphic design tools (e.g., Canva, Adobe Suite) and marketing automation platforms.
• Knowledge of digital advertising and paid media strategies.