Marketing Manager

My client is an independent, values-led trust and fiduciary firm that advises and supports ultra-high net worth individuals and families with complex, cross-border needs. They act with discretion, integrity, and a strong sense of long-term stewardship for the assets entrusted to them. Their clients include private individuals, family offices, entrepreneurs, and legal and accountancy referrers who trust the team for both strategic insight and personal service. The business built on enduring relationships and professional partnership, not volume-based growth.
They are now seeking their first marketing hire who embodies the qualities of their client- centric culture and can elevate their external presence in a way that reflects and reinforces their internal ethos.

The Opportunity
This is a newly created role for an experienced marketing and communications professional to build and lead brand strategy and marketing function. The successful candidate will work closely with senior leadership to define and deliver a thoughtful, high-impact marketing programme that supports long-term commercial objectives while respecting the discreet, relationship-led nature of the trust and fiduciary sector.
The role combines strategic advisory and hands-on execution: developing brand identity, building thought leadership, refining key messaging, and supporting high-value relationship development. It offers the chance to be embedded in a high-performing team, influence culture, and drive growth-without compromising authenticity.

Key Responsibilities:
Brand Strategy & Messaging
Lead the articulation of brand narrative and visual identity across all channels
Develop a values-aligned tone of voice and positioning strategy
Ensure consistent messaging across digital and in-person touchpoints
Content, Thought Leadership & Collateral
Plan and produce compelling, targeted content to showcase expertise and enhance credibility with UHNW clients, legal partners, and intermediaries
Support the team with presentation materials, pitch documents, and client communications
Internal Culture & Brand Stewardship
Be a culture carrier for the firm, aligning internal and external communications
Act as a connector across departments, embedding brand values into every client interaction and team engagement
Relationship-Driven Marketing
Develop a phased annual marketing plan with clear objectives, deliverables, and ROI indicators
Design and execute low-volume, high-quality campaigns that build long-term awareness and trust with referrers, professional partners, and clients

Person Specification
Proven track record in a hands-on marketing role, ideally in financial or professional services
An understanding of values-based audiences and high-trust relationship dynamics
Excellent written and verbal communication skills with high attention to detail
Creative, adaptable, and confident managing both strategy and execution
Commercially astute with a collaborative approach
Experience working in or alongside firms in wealth management, trust & fiduciary services, private banking, legal, or accountancy sectors would be beneficial but not essential

This individual will be a thoughtful, relationship-led marketing professional who understands the nuances of high-touch, reputation-driven business development. They should be as comfortable drafting a vision for brand evolution as they are rolling up their sleeves to deliver it. They will understand that real influence is earned over time-and that successful marketing in this sector is less about mass reach and more about creating relevance with the right few.
They will thrive in a firm that values integrity over hype, purpose over volume, and relationships over transactions.