Marketing Manager - Supporter Retention

Marketing Manager, Supporter Retention

Contract: Permanent Full Time, 35 hours per week

Location: London UK

UK hybrid working a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person

Salary: £44,168 - £46,493 per year with excellent benefits.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that for everyone, everywhere. Join us, and your energy will help unlock people s potential and create a fairer future.

About WaterAid

We re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.

About the role

As our Marketing Manager Supporter Retention, you will lead the development and delivery of the supporter experience, stewardship, and loyalty activity within the retention and engagement programme. Ensuring a consistently high-quality Supporter Experience. This role is responsible for strengthening the emotional connection to WaterAid s mission and maximising Brand Loyalty and Love by driving the development and optimisation of all supporter journeys and stewardship communications.

In this role, you will:

• Supporter Experience Ownership: Act as the champion for the quality of the Supporter Experience, leading the coordination and optimisation of all automated, multi-channel supporter journeys (excluding direct appeals).
• Key Channel Delivery: Own the content planning, production, and delivery for core stewardship channels, including the Supporter Magazine, Welcome Journeys, and Feedback Communications.
• Email Programme Management: Own the day-to-day coordination of the email marketing schedule across all stewardship and engagement communications, ensuring effective sequencing and segmentation.
• Programme Cohesion: Work with the Senior Manager and Income Appeals Manager to ensure cohesion and alignment across all retention programmes, safeguarding a seamless supporter experience.
• Financial Contribution: Manage the assigned expenditure budget for the retention programme and contribute actively to annual planning and quarterly reforecasting to maximise retention benefits.
• Champion WaterAid s commitment to equity, inclusion and safeguarding.

Requirements

• Retention & Stewardship Expertise: Deep expertise in developing, optimising, and coordinating complex, multi-channel supporter loyalty programmes and automated journeys.

• Content & Experience Focus: Proven experience in improving the quality of the Supporter Experience and managing high-quality, long-form content production (e.g., supporter magazine) to foster loyalty.

• Operational & Technical Skills: Strong project management skills, experience in matrix management, and proficiency in working with CRM systems and email marketing platforms.

• Data-Driven Mindset: Experience in using testing, segmentation, and data analysis to drive optimisation and provide clear rationale for strategic decisions.

Although not essential, we d prefer you to have:

• Product Development: Experience in New Product Development (NPD) for fundraising or loyalty programmes (e.g. legacy or emergency funds).
• Professional Qualification: CIM/IDM Qualification or equivalent professional qualification.
• Non-Profit Experience: Prior experience working in the Non-Profit or International Development

Closing date: Applications close 12:00 PM UK time on 23rd February 2026. Interviews are expected to take place week commencing 2nd March 2026.

How to apply: Click Apply to upload your CV and Cover Letter.

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Benefits

• 36 days holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• Give as you Earn charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we ll change the world through water.

Join us and be part of the change!