Marketing Manager - Energy

Overview

We are seeking an experienced and driven Marketing Manager to support international energy brands agenda globally. As the Energy Marketing Manager, you will be responsible for driving growth by supporting global energy brands growth strategy & expansion agenda, developing innovative consumer centric marketing campaigns and supporting execution.

Responsibilities

• Build and keep up to date in-depth understanding of the Energy Category and Energy Consumers.
• Analyse consumer and market trends to generate meaningful "So What?" insights to inform global energy brands strategy.
• Partner with cross-functional and BU marketing teams to support Energy Brands growth agenda and Jobs To Be Done.
• Drive energy brands expansion agenda including expansion strategies, collaborating with key markets to build and validate launch plans, supporting with globally developed playbooks and best practices & learnings from existing markets
• Partner with internal brand and external agency teams to develop and execute marketing campaigns.
• Partner with Commercialization and Innovation teams to deploy NPD across key sectors and markets.
• Manage marketing budgets and optimize spending for maximum ROI.
• Analyse energy KPI performance and lead internal communications.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in brand marketing, preferably in the beverage or consumer packaged goods industry
• Strong leadership and influencing skills
• Excellent communication and collaboration skills
• Superb creativity and demonstrated ability to develop and execute superior marketing campaigns