Marketing Lead
Posted 3 days 1 hour ago by Willis Towers Watson
The role of Marketing Lead in the Willis Research Network is to support the promotion of the research services, projects and academic partnerships.
In this position you will be responsible for the management, coordination and delivery of marketing activities across Willis Research Network (WRN), which means working with the WRN team, business teams and marketing colleagues. Whilst the role is based in London, WTW's workstyle is flexible, to accommodate a blend of working from home and office attendance.
We are a small, but dynamic team with a global remit. You will be joining a fast-paced environment, where no day is the same which will give you the opportunity to work on a variety of projects with multiple stakeholders across the globe. Bring with you a desire to grow and we'll provide you with the support and opportunities to make it happen.
The Role:
Marketing Delivery
Key support to WRN leadership in the development and delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. Coordinate and manage with regional and global marketing colleagues including the CoE's (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programmes
Coordinate and manage activities including webcasts, face to face events, reports, research papers, podcasts, social media.
Liaise with CoE's to support the delivery of marketing activities
Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping WRN to achieve goals. Use the activity to help guide and improve future marketing initiatives
Manage the marketing mailing activity using our digital mailing tools
Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
Relationships
Develop good working relationships and work closely with the WRN team, Willis Re and members of the global marketing team to effectively coordinate activities and ensure WRN are realising opportunities to leverage other marketing activities taking place
Develop and maintain good relationships with key individuals within the Specialty marketing teams and businesses
Business Awareness
Develop and maintain a good understanding of the WRN business as well as products, services and solutions across the wider Risk & Broking and Willis Re business
Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives
Other
Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
Operate within WTW's agreed policies, procedures and core values, demonstrating a consistent and corporate approach
The Requirements:
Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
Relevant marketing experience is essential
Social media experience helpful
Strong project management skills and attention to detail
Adaptable and quick learner with new tools, systems and processes
Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
Strong communication skills (both written and verbal)
Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
Ability to work across geographies
Equal Opportunity Employer:
At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.
At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a" hybrid" style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and "hybrid" is not a one-size-fits-all solution.
We're committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email .