Marketing Executive (B2B)

Marketing Executive - International Events & Exhibitions

Full time - 4 days in office (West London) - £30K plus Bonus

Are you a creative and data-driven marketer with a passion for bringing world-class events to life? We're looking for a Marketing Executive to join our dynamic team and help deliver powerful, results-driven campaigns that connect global businesses, exhibitors, sponsors, and visitors.

What You'll Do

As a Marketing Executive, you'll be at the heart of our international trade exhibitions and conferences, crafting and executing marketing campaigns that truly make an impact.

Working closely with the sales, sponsorship, marketing and content teams, you'll:

• Create and deliver engaging, multi-channel marketing campaigns using digital and traditional techniques.
• Build and manage media and association partnerships, nurturing relationships and ensuring partnership value is realised.
• Keep websites fresh and compelling
• Manage and grow social media presence, creating eye-catching content and tracking performance metrics.
• Lead the production of marketing collateral - from brochures to digital assets - to showcase our events in style.
• Execute email marketing campaigns, track analytics, and implement automation for smarter engagement.
• Support digital advertising campaigns (PPC and paid search) in collaboration with external agencies.
• Oversee marketing operations - proofreading, ad copy delivery, enquiry management, and competitor monitoring.
• Drive exhibitor advocacy, equipping partners with promo tools and materials to boost their event visibility.

About You

You're a motivated and detail-oriented marketer who thrives in a fast-paced, collaborative environment. You combine creativity with a strategic mindset and love turning insights into action.

You'll bring:

• A marketing qualification (advantageous) and at least 2 years' marketing experience (ideally within B2B and events exposure is a bonus)
• Solid email and web marketing skills, including HTML for email.
• Strong analytical ability and comfort with data-led decision-making.
• Exceptional attention to detail and copywriting flair.
• Experience with databases and targeted marketing campaigns.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook).

*Rates depend on experience and client requirements