Marketing Executive

The Marketing Executive will be responsible for developing and
executing comprehensive marketing campaigns that effectively reach our target
audience and drive business growth. The ideal candidate will have a strong
background in content creation, particularly in the areas of graphics, images, and
videos, as well as a solid understanding of technical digital marketing principles.

Key Responsibilities:

• Content Creation: Develop high-quality graphics, images, and videos that
  align with our brand identity and messaging.
• Create engaging social media content that resonates with our target
  audience.
• Produce informative and persuasive marketing materials, such as brochures,
  presentations, and whitepapers.
• Marketing Campaigns: Plan and execute integrated marketing campaigns
  across various channels, including digital, social media, email, and print.
• Track and measure campaign performance to optimize results using analytics tools.
• Technical Digital Marketing: Implement SEO strategies to improve website
  visibility and organic search rankings.
• Manage paid search advertising campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic.
• Utilize social media advertising platforms to reach specific demographics and
  interests.
• Optimize website performance for mobile devices and ensure a positive user experience.
• Conduct A/B testing to identify and implement website improvements.
• Brand Management: Ensure consistency in our brand messaging and visual identity across all marketing materials.
• Monitor industry trends and competitor activities to identify opportunities for improvement.
• Collaboration: Work closely with sales, customer service, and other departments to ensure alignment and support marketing initiatives.
• Collaborate with external agencies and vendors as needed.

Qualifications:

• Bachelor's / Master's degree in Marketing or a related field.
• Proven experience in content creation, particularly in graphics, images, and videos.
• Strong understanding of digital marketing principles and best practices, including technical aspects.
• Experience with SEO, SEM, social media advertising, and website
  optimisation.
• Proficiency in analytics tools (e.g., Google Analytics, Google Tag Manager).
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in design software (e.g., Adobe Photoshop, Illustrator, Premiere Pro).
• Experience in the financial services industry is a plus.