Marketing Director - Global AI Enablement
Posted 7 days 17 hours ago by Jobtailor
• Develop and implement a comprehensive marketing AI strategy aligned with company objectives, marketing priorities, and AI strategy
• Map and analyze end-to-end marketing processes to identify high-leverage AI workflow transformation opportunities
• Architect and deploy AI-driven workflows to augment processes, streamline collaboration, reduce time-to-market, and drive cost efficiencies or productivity gains
• Collaborate with the AI Center of Excellence, existing squads, coaches, and Marketing Leadership to drive organizational AI adoption
• Establish marketing AI best practices, governance structures, and training frameworks
• Audit and assess agency ecosystem AI capabilities and maturity, and partner to leverage them
• Evaluate the MarTech stack, emerging trends, and vendors to identify capability gaps and deployment opportunities
• Partner with IT, Data Science, and Brand Analytics on data architecture, knowledge bases, and applications
• Collaborate with IT to evaluate, pilot, and roll out enterprise marketing AI tools
• Serve as the primary marketing ambassador to the Enterprise AI COE and operationalize AI governance, ethical standards, and data privacy policies
• Partner with cross-functional teams to co-create AI pilots and scale successful initiatives globally
• Communicate the Marketing AI roadmap, partner and vendor capabilities, and pilot performance metrics to marketing teams and executive leadership
• Inspire marketing teams across the organization to adopt change at scale
- Bachelor's Degree required
- 12+ years of marketing leadership experience
- Deep operational understanding of end-to-end marketing lifecycles, including brand strategy, creative production, media planning, and campaign measurement, within a matrixed corporate structure
- Proven track record identifying, piloting, and scaling emerging technologies or MarTech platforms within a large enterprise
- Exceptional strategic thinking and problem-solving abilities
- Ability to translate complex technical capabilities into practical marketing applications
- Both US and international experience
- Ability to collaborate across different cultures, time zones, and global markets
- Excellent interpersonal and communication skills
- Demonstrated ability to influence across the organization, achieve buy-in, and guide teams through adopting new practices
- Direct experience implementing generative AI, machine learning, or automated workflow tools within a CPG marketing function or digital agency
- Marketing experience within a large multinational CPG, spirits, or premium lifestyle brand environment
- MBA or advanced degree in Business, Marketing, or Technology preferred
- Curiosity, rapid experimentation, continuous learning, and responsible experimentation
Demonstrates expertise in developing and implementing marketing AI strategies, with a strong focus on end-to-end marketing processes and AI-driven workflow transformation. Proven ability to collaborate across global teams and influence organizational change while ensuring ethical standards and data privacy.
Highest-signal resume keywords- Marketing AI Strategy Development
- End-to-End Marketing Lifecycle Management
- Generative AI Implementation
- MarTech Platform Scaling
- Cross-Functional Collaboration
- AI Workflow Transformation
- Data Architecture
- Campaign Measurement
- Creative Production
- Media Planning
- Emerging Technology Identification
- Automated Workflow Tools
- Strategic Thinking
- Problem-Solving
- Operational Governance
- Interpersonal Skills
- Communication Skills
- Influencing Skills
- Cultural Collaboration
- Curiosity
- Bachelor's Degree
- MBA or Advanced Degree in Business, Marketing, or Technology
- CPG Marketing
- Digital Agency
- Premium Lifestyle Brand
- Global Markets
- Ethical Standards
- MarTech Stack
- Enterprise Marketing AI Tools
- Data Science Applications
- Knowledge Bases
- AI Center of Excellence