Marketing and Logistics Officer

Are you a creative multitasker who loves bringing ideas to life from concept to delivery?
The Care Workers Charity is looking for a Marketing & Logistics Officer to help us deliver inspiring campaigns, impactful communications, and seamless events that celebrate and support the nation s care workforce.

You ll play a vital role in managing logistics for national events, creating engaging marketing content, and helping our small but mighty team reach more care workers and supporters than ever before.

The job description below outlines the main responsibilities of the Marketing and Logistics Officer role.

Please note: You may at times be required to carry out tasks not specified in the main responsibilities below subject to The Care Workers Charity needs.

You will be provided with support or reimbursement as required. In order to keep our travel costs low, you need to be based in England with easy rail access to London.

Main Responsibilities:

1. Support the Head of Marketing & Events (HoM&E) with creating, organising and manage CWC (The Care Workers Charity) campaigns and events as needed (from conception to realisation including all promotional materials and online promotion).
2. Source, design and manage collateral needed for conferences and events and work closely with colleagues to produce leaflets and flyers
3. Create engaging content, monitor and manage social media channels plus support on website, newsletters, and marketing materials.
4. Manage the charity s attendance at trade conferences and sector events either face to face or online (Organise furniture, marketing collateral, hotel accommodation and travel as needed)
5. Assist to maintain an events calendar for the CWC that encompasses a range of fundraising events and awareness raising events

Marketing:

1. Assist in implementing CWC s marketing strategy, including social media, SEO, and email campaigns.
2. Create engaging content for social media, website, newsletters, and marketing materials.
3. Monitor and manage social media channels and engage with followers to enhance CWC s online presence.
4. Assist in updating the CWC website with relevant content and news.
5. Provide video content for our fundraising platforms and social media, including case studies from care workers who have been supported with grants by CWC
6. Update the charity s fundraising channels information (i.e. Enthuse and Just Giving) to encourage continued engagement, and as a way of engaging fundraisers
7. Support in producing monthly analytics reports.
8. Assist in executing digital marketing strategies, utilising AI-powered marketing tools (such as ChatGPT, Canva) to optimise content creation, audience targeting, and campaign analysis.
9. Track digital marketing metrics and provide insights on how to improve engagement and ROI.
10. Assist with producing newsletters and Survey production
11. Assist with producing press releases and produce articles to an agreed brief and write editorial for press releases for the CEO

Events and Admin:

1. Work to event budgets, closely monitoring income and expenditure, and presenting financial updates when required
2. Prepare and design proposal templates for the Chief Executive Officer, Operations Manager and HoM&E as required.
3. Monitoring the events tracker, participation information and event logistics
4. Manage the conference schedule, participation information and event logistics
5. Attend conferences and events as required, across England and occasionally in Wales and Scotland
6. Engage with CWC s existing and new supporters to promote fundraising and understand how they may be best engaged with the Charity

Essential Skills:

1. Strong digital, social media, web, and AI skills, including experience using AI-powered marketing tools such as ChatGPT and Canva.
2. Ability to create content, including social media posts, newsletters, press releases, and video production.
3. Competency in website management, email marketing, and SEO strategies.
4. Strong organisational skills, with the ability to plan, manage, and support events, both online and in person.
5. Financial awareness, including budget tracking, reporting, and event expenditure monitoring.
6. Strong interpersonal skills to engage with external stakeholders and promote the charity.

Desirable Skills:

1. Understanding of the charity and fundraising sectors and engagement strategies for donors and sponsors.
2. Experience using CRM or donor management systems to track engagement and fundraising efforts.

Benefits

• £27,000 to £29,000 salary subject to experience and skills
• Home working most of the time apart from when travelling to meetings and events
• 25 days annual leave
• Working from home allowance
• Mental Health and Wellbeing Employee Assistance Programme
• Flexible working patterns available
• Friendly, supportive and inclusive team culture