Marketing and Content Executive

Who we are

Grassroots Suicide Prevention (GSP) is a national charity committed to the timely intervention and prevention of suicide. We work to empower people to help save lives through connecting, educating, and campaigning nationally. Our vision is a future where more lives are saved from suicide.

About the role

We re looking for a highly creative, organised, and experienced Marketing and Content Executive to support the delivery of engaging, high-impact marketing across our growing, purpose-led organisation.

Working closely with the Senior Marketing and Campaigns Manager, you ll play a key role in producing and managing digital content, with a strong focus on social media, web design, and copywriting.

In this fast-paced role, you ll drive our social media strategy, produce engaging content and blogs, and manage the design and research for our online Suicide Prevention Hubs. You ll create compelling copy and visuals across multiple platforms and develop email campaigns and marketing strategies to boost our training course sales and sign-ups.

You ll have hands-on experience with tools such as Mailchimp, Canva, WordPress, Google Analytics, Hootsuite, and Adobe Creative Suite.

We re looking for someone who is self-assured, able to manage multiple priorities, and deliver high-quality work consistently. You should be comfortable working independently, making informed decisions, and taking ownership of your workload, while receiving guidance, input, and support from your line manager and the Head of Marketing and Communications.

Main Duties and Responsibilities

• Manage the creation and delivery of engaging, on-brand content across social media channels, collaborating with the Senior Marketing and Campaigns Manager to enhance reach and visibility.
• Keep our accounts a safe space by taking swift action on abusive or harmful comments, with full support from the team and training in our Social Media policies.
• Oversee the creation, design, and research of our Suicide Prevention Hubs, collaborating with charity partners, writing compelling copy, and coordinating podcasts and blog content.
• Play a key role in driving awareness, sales, and sign-ups for our training courses through effective marketing and promotion.
• Write and edit high-quality copy for blogs, website pages, emails, social posts, and other marketing materials.
• Design on-brand visual assets using Canva to support social, web, email, and print materials.
• Support the creation of award entries, press releases, and promotional materials as needed.
• Help maintain and update our WordPress website and landing pages, ensuring content is up to date, accessible, and optimised for SEO and user experience.
• Support the setup and delivery of email marketing campaigns, including building emails, managing lists, and reviewing performance.
• Contribute to ongoing audience and campaign research, including SEO keyword research, to inform marketing strategies and content planning.
• Assist with campaign reporting and provide administrative support to ensure smooth delivery of projects.

For this role, you will need

• Proven experience in creating and managing engaging social media content across platforms such as Instagram, X, LinkedIn, and Facebook.
• Experience producing high-quality content, including social posts, web copy, blogs, visuals, and email campaigns.
• Experience using design tools like Canva and Adobe InDesign.
• Excellent copywriting and proofreading skills with an adaptable writing style.
• Experience using WordPress, ideally with Elementor.
• Strong organisational and time management skills with the ability to juggle multiple projects.
• Willingness to learn and take direction and feedback from the Senior Marketing and Campaigns Manager and Head of Marketing, while contributing your own ideas.
• A genuine commitment to supporting vulnerable individuals and a passion for life-saving work.

Bonus points for

• Experience working at the fast pace of a charity.
• Proven experience working remotely in a small team with strong independence and resilience.
• Experience with video creation.
• Experience managing PR enquiries and writing press releases.
• Experience in sales, particularly course sales.

Why Grassroots Suicide Prevention?

At Grassroots Suicide Prevention, we re committed to building a diverse, inclusive community and workplace where everyone can be themselves and thrive. We value the unique experiences and skills each person brings and actively welcome applications from people of all backgrounds. Our recruitment decisions are made based on skills, experience, and knowledge.

Our employee benefits include:
• Health Cash Plan and Employee Assistance Programme
• Learning and development opportunities
• A creative, friendly, and collaborative culture

Before applying

This role requires grit and resilience due to the remote working environment, sensitive subject matter, fast pace, and the need for flexible multitasking. If you ve recently been affected by suicide, please consider whether this role is right for you, as some content may be emotionally triggering.

Key dates

Interviews will take place on an ongoing basis. Please note, our team will be taking a short break from 16 December to 5 January. Applications are still welcome, and we will resume shortlisting in early January.

Due to the high volume of applications, we are unable to offer individual feedback at the initial stage. If you do not hear from us, please assume you have not been shortlisted.

Additional information

Grassroots Suicide Prevention is in a period of transition and development, and the post-holder should be aware that their responsibilities may evolve to meet the organisation s future needs.