Marketing Analytics Lead

Posted 4 hours 24 minutes ago by SalaryGuide

£40,000 - £60,000 Annual

Permanent

Full Time

Marketing & PR Jobs

Bristol, City, United Kingdom, BS9 4LF

Job Description

Responsibilities

Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.
Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
Identify key drivers of engagement, conversion, retention, and reactivation.
Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.
Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.

Requirements

Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
4-6 years of experience in marketing analytics, growth analytics, or a related field
Sound understanding of attribution models and underlying rationale for various model types
Strong SQL skills and experience working with large datasets
Proficiency building dashboards in Tableau, Looker, or similar BI tools
Experience designing and analyzing A/B tests
Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up
Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy

Benefits