Marketing Analyst

Location: On site / Carrigaline, Co. Cork, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing Marketing
Salary: Negotiable salary

The 4 Carrigaline Court hotel has recently completed a multi-million Euro refurbishment scheme, including the renovations of our bedrooms, meeting and banqueting rooms, guest lobby areas and leisure centre facilities. The hotel has 91 bedrooms and luxurious suites, a wide range of conference and banqueting facilities, a Leisure Centre, along with dining options including fine dining in the Bistro restaurant, carvery served in Collins Bar, and Afternoon tea served in Sally's tearoom.

Our hotel has a mix of business and leisure guests, and the redevelopment coupled with the high level of service delivery by our friendly, professional team members, means that the Carrigaline Court hotel is well placed in terms of positioning for those considering hotel stays in Cork.

As part of our ongoing development, the Carrigaline Court hotel is now seeking applications for the full time position of Marketing Analyst, based at the hotels location in Carrigaline.

As part of the Commercial team, the Marketing Analyst will support the hotel's sales & marketing activities. The successful candidate will be involved in developing and delivering insights into the shape of the business, assessing campaign performance and optimising activity to maximise return on investment.

Key Duties and Responsibilities will include:

• Analyse and report performance metrics and data from platforms such as GA4, Hot-soft PMS and Loungeup CRM to Management
• Managing and developing the company's website, optimising for SEO AI results
• Undertaking paid for Social and PPC online advertising, managing budgets and adapting campaigns based on insights
• Preparing and executing CRM and e-mail marketing campaigns
• Management of marketing databases and responsibility for being compliant with GDPR guidelines
• Looking at maximising revenue opportunities across all channels and product categories
• Attending weekly/ monthly sales performance meetings.
• Work closely with colleagues on cross-departmental activity
• Support marketing team on content creation and social media activity
• Liaising with and directing key external agencies and suppliers in order to deliver on the company objectives and goals
• Any other duties as required

The prospective candidates should have:

• Marketing/ Business Degree/Data science degree, or equivalent qualification, in particular relating to digital activity
• Strong analytical skills and experience in utilising systems such as Google Analytics, Search Console and CRM systems
• Website content management experience such as utilisation of Wordpress, Yoast and/or SEMrush
• Experience in manging online advertising activity such as Adwords and Paid for Social channels like Facebook Ad Manager, with knowledge of pixel tracking via tools such as Google Tag Manager
• Knowledge of email marketing systems such as Mailchimp and CRM systems
• Experience of working with budgets, in particular relating to digital activity
• An analytical mindset with commercial acumen relating to revenue opportunities
• Excellent communication skills and fluency in spoken and written English
• Exceptional time management, organisational and planning skills
• A professional can-do approach to activity and to lead by example when performing duties
• Experience in working on graphic design and video editing software such as Adobe Creative Suite, Canva or Inshot an advantage

Benefits include:

• Free car parking
• Use of hotel leisure facilities
• Meals while on duty