Luxury Commercial Sales Manager, Central/ Birmingham

ROLE DIMENSIONS Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth. Partner with the Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability. Build and hold senior level relationships with the owners / managers of the key retail groups in your account file Deliver against the distribution and execution targets each month, quarter and year. Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world class customers relationships. IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES Leadership commercial experience in Luxury product categories or high-end accounts in the On-trade is preferred. A proven track record of managing multiple influential retail customers and building brand-new opportunities, you will need previous experience in this sector to succeed. Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan. Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry. Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers. In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super premium brands, customers & consumers. Advanced negotiation and customer relationship building skills Robust commercial understanding, P&L literacy - highly developed numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance. Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them. Proactive and entrepreneurial approach to grow existing and win new customers ahead of our competitionWith over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ