Licensing Manager, Hardlines

PROPOSED SALARY RANGE: £44,000 - £55,000 + London Weighting (£5,441) + Bonus (15%) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

This role is a key driver of BBC Studios' commercial success, responsible for identifying and securing strategic licensing partnerships for hardline products that unlock the full potential of iconic brands such as Bluey, The 1% Club, The Weakest Link and many more. By negotiating impactful deals and expanding brand presence across global markets, it transforms creative IP into commercial growth, playing a central role in revenue generation and international brand recognition.

WHY JOIN THE TEAM

By joining the team you will have the opportunity to work at the intersection of creativity and commerce. You'll influence global strategy, work with senior stakeholders, and help define the future of BBC Studios' commercial success-all within a team that values leadership, innovation, and impact.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Sales & Commercial Growth: Identify and pursue licensing opportunities across regions to meet annual sales and profit targets, aligning with brand strategy and guidelines.
• Contract Negotiation & Market Expansion: Negotiate UK, Ireland, and multi territory deals to expand BBC Studios' brand footprint while adhering to policy and strategic objectives.
• Partner & Relationship Management: Maintain strong relationships with category partners, licensees, retailers, and internal teams, overseeing distribution, forecasting, and reporting.
• Strategic Planning & Brand Positioning: Collaborate on brand strategies with partners and internal stakeholders to optimise market presence and ensure alignment with business goals.
• Insight & Cross Team Collaboration: Stay informed on market trends, support strategic planning, manage budgets, and act as a brand champion to maximise commercial impact across teams.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Strong experience managing licensing programmes, ideally within the entertainment space.
• Experience in building commercial activity on high revenue categories and high profile brand collaborations.
• Experience of working on complex commercial projects with multiple stakeholders.
• Strong knowledge and understanding of how to commercialise brands across multiple platforms.
• Knowledge of hardline product licensing.
• Some international travel may be required.

DESIRED BUT NOT REQUIRED:

• Knowledge of pre school product licensing is highly desirable.
• Excellent client and agency contacts.
• Ability to work autonomously as well as within a team environment & matrix structure.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated.

DIVERSITY AND INCLUSION

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio economic background, religion and/or belief. We are a disability confident employer. If you need adjustments or access requirements for the interview process or to carry out this role, please contact us at .

Find out more about diversity, inclusion and belonging in our strategy below.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.