Lead Market Insights Researcher (Quantitative)

Lead Market Insights Researcher (Quantitative) Office: United Kingdom

About the company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you're driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that's scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the role

This is an exciting opportunity to shape the future of research at Cleo. You'll join one of our product teams, working cross-functionally to help develop Cleo into a truly hyper-personalized financial coach. Your work will focus on deeply understanding our users - uncovering what drives them, what they need, and how we can build products that genuinely empower them.

You'll be part of our Design Guild, collaborating closely with Content Designers, Product Designers, and other User Researchers. We're building a world-class research function at Cleo, and you'll play a key role in shaping what that looks like - from day-to-day practice to long-term impact.

Key Responsibilities

• Leading the design and execution of market research projects using advanced quantitative techniques such as conjoint analysis, experimental design, and segmentation to uncover actionable insights on product preferences, user needs, and market opportunities
• Conducting market sizing, pricing research, and new market opportunity assessments to support expansion strategy and go-to-market planning
• Working cross-functionally with product, design, growth, and marketing teams to frame learning objectives, develop survey instruments, and deliver insights that drive roadmap, positioning, and commercial decisions
• Contributing to pricing strategy through user value perception studies, elasticity testing, and packaging experiments
• Presenting findings to stakeholders in a clear, structured, and influential way, translating complexity into clarity and action

What We're Looking For

• Demonstrated experience with advanced quantitative market research methods such as choice-based conjoint, max diff, cluster/segmentation analysis, and experimental design
• Ability to frame business problems and translate them into clear research hypotheses
• Comfort designing and interpreting survey-based studies with advanced logic, sampling, and statistical reliability
• Ability to work independently or collaboratively, from framing the question to delivering the insight
• Experience influencing senior stakeholders with evidence-based recommendations

If you have led high-level analyses that synthesise primary and secondary data (e.g. internal product data, third-party benchmarks, analyst reports) to uncover macro trends, competitive dynamics, and evolving consumer behaviours - that would be an awesome bonus!

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here:
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We're a globally distributed team. If you live in London we have a hybrid approach, we'd love you to spend one day a week or more in our beautiful office. If you're outside of London, we'll encourage you to spend a couple of days with us a few times per year. And we'll cover your travel costs, naturally.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.

Download the Test Flight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: