Key Account Director Tours & Groups

Purpose

To own and lead Edyn's tours and groups sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across the tour operators and group travel sectors in all relevant markets.

Reporting to

Global Director Key Accounts

Location & Hours

Based at our London offices 5 days a week.

IN THIS ROLE YOU WILL BE RESPONSIBLE FOR THE FOLLOWING:

• Own and manage strategic relationships with key tour operators and group travel providers to maximise commercial value and brand loyalty
• Develop and execute a proactive tours and groups sales strategy, focused on driving revenue and optimising distribution
• Shape and deliver growth plans for key regions, leveraging market insights and group travel demand data
• Lead commercial negotiations, rate strategy, and joint initiatives with tour operators and group travel partners to optimise visibility and conversion
• Drive tours and groups performance, including preferred partnership programmes and strategic alliances with organisations
• Collaborate cross-functionally with revenue, marketing, and operations teams to align commercial goals and tactical execution
• Analyse performance across all tours and groups channels, using insights to refine strategy and report on ROI
• Represent Edyn at key industry events and conferences, building visibility and driving influence within the tours and groups sector
• Identify and develop new tour operator and group travel partnerships, supporting growth and expansion into untapped markets and sectors

IN THIS ROLE YOU WILL NEED THE FOLLOWING: Experience

• Significant experience managing strategic tour operator and group travel partnerships in hospitality looking after £3m plus of annual business
• At least 5 years' experience in the hotel sector with focus on tours and groups
• Proven track record of driving revenue and brand exposure through tour operators, group travel providers, and wholesale channels
• Deep understanding of group booking processes, tour series contracting, and distribution strategies
• Experience managing regional, national and international tour operator accounts with a commercial lens
• Minimum 7 years in senior sales or account management roles in fast-paced, commercially focused businesses
• Strong knowledge of the tourism landscape and group travel markets

Skills

• Strong communicator with excellent stakeholder and partner management skills
• Strategic thinker with a high level of commercial acumen and a results-driven mindset
• Confident negotiator with experience in group rate and contract management
• Highly analytical and comfortable using performance data to shape sales activity
• Proficient in sales, CRM, and reporting platforms
• Excellent knowledge of tourism industry and group travel procurement practices

Attributes

• Entrepreneurial and commercially proactive, with a clear focus on growth
• Client and brand-focused, with a solutions-driven approach
• Self-motivated, collaborative, and able to lead initiatives independently
• Well-connected within tour operator and group travel landscapes
• Organised, detail-oriented, and driven to exceed performance expectationsPassionate about the tourism and group travel market and its evolving needs