Junior Brand Manager Activia (m/f/d)

Posted 4 hours 8 minutes ago by Danone GmbH

Permanent
Not Specified
Sales & Marketing Jobs
Bayern, Nürnberg, Germany, 90402
Job Description
Über den Job

You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.

  • Shape the future growth of the iconic Activia brand within the fast-growing and highly relevant gut health segment
  • Support innovation and renovation projects while independently driving defined cross-functional sub-projects
  • Help identify and assess future growth opportunities to strengthen the 3-year Activia pipeline
  • Contribute to the development and execution of integrated communication activities, including leading the Always-On content strategy on Activia's Instagram account, in close collaboration with creative agencies and media partners
  • Deliver independent market, consumer, and competitive analyses using FMCG tools (e.g. Nielsen, YouGov) to support insight-driven decisions
  • Own Activias budget management
Über Dich
  • Successfully completed degree in business administration or a comparable field with a focus on marketing
  • Minimum 1 year of professional experience in FMCG brand management, ideally with exposure to innovation launches
  • Strong passion for brands combined with a deep understanding of consumers
  • High level of ownership, self-motivation, and strategic thinking, paired with a business-oriented mindset
  • Hands-on mentality with an agile, solution-focused approach in day-to-day execution
  • Excellent analytical, communication, and collaboration skills
  • Very good written and spoken English; German skills are a plus

Start is 1st March in Frankfurt, Munich or Nuremberg.

YOUR BENEFITS
  • Modern office with open space
  • Mobile and flexible working
  • Various education opportunities
  • Pension
  • Pick & Choose from the categories Transportation, Health, Lunch, Childcare and more!