Interim Digital Marketing Manager

We have partnered with our charity client in their search for a Digital Marketing Manager to Join their team for a contract role until December.

Key responsibilities

The Digital Marketing Manager will be responsible for leading the development and execution of digital marketing plans that align with the overall digital strategy, driving income and awareness.

A central part of this role is to drive digital marketing in all its forms, from paid search and paid media to email marketing, using data-led insight to deepen supporter relationships and increase online income.

Key responsibilities include:

• Planning, developing, and executing digital marketing campaigns on time, within budget, and aligned with acquisition and revenue targets.
• Driving income, strong traffic, engagement, and supporter conversion across priority campaigns through paid media, paid search, and email marketing.
• Providing strategic oversight of e-communications and acquisition campaigns, generating high-level insights for effective segmentation and timing.
• Maintaining strong agency relationships to deliver high-profile paid digital campaigns, ensuring strategic objectives and KPIs are aligned.
• Delivering performance reporting and insight in collaboration with the Digital Optimisation Analyst to enable data-driven decision-making and continuous optimisation.
• Activating humanitarian crisis responses with a rapid, agile, and iterative digital-first approach.
• Managing a high-performing team spanning acquisition, digital marketing, and email marketing, driving consistent performance and alignment with business objectives.
• Providing digital marketing input into content gathering trip briefs and key campaign planning meetings, leading on creative concept testing to ensure assets are optimised for digital marketing and advertising channels.

Person Specifications

• Proven experience developing and executing digital marketing plans in a large charity.
• Skilled in overseeing e-communications and acquisition campaigns, ensuring effective audience segmentation and timing.
• Extensive hands-on experience with Paid Search, Paid Social, and other digital marketing platforms, focusing on campaign optimisation and driving conversions.
• Strong understanding of email marketing strategy and segmentation for engagement and supporter journeys.
• Proficient with digital marketing tools and performance tracking platforms, including GA4, Google Tag Manager, Google Ads, Meta Ads Manager, and Microsoft Advertising.
• Data-driven approach to campaign analysis and optimisation.
• Adept at using email broadcast software and Google Analytics for performance issues and improvements.
• Ability to apply data analysis from paid social, paid search, and display advertising to optimise campaigns and inform strategy.

What's on Offer:

Hybrid (2 days a week in London) or full-remote contract options
Contract until December 2025
July start date
Salary £48,937 (including London allowance) for a hybrid working pattern (2 days in the office, 3 days remote), or £44,056 for fully remote working.

How to Apply: To apply, please submit your CV demonstrating your suitability for this role by clicking the "apply now" button via our website.

The process: If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.

To avoid any potential delays or your application being missed, please apply solely via the 'Apply Now' button.

Commitment to Diversity: The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.