Integrated Marketing Associate

We are seeking a dynamic and detail-oriented Integrated Marketing Associate to join our marketing team. This role blends creative design sensibility with strategic marketing execution, data-driven decision-making, and project coordination. You will work closely with the Senior Marketing Manager and cross-functional teams to develop, implement, and optimize integrated marketing campaigns that elevate our brand and drive measurable results.

Key Responsibilities

1. Campaign Management

• Plan, execute, and monitor end-to-end marketing campaigns across channels (email, social media, web, paid media, etc.).
• Support the development of campaign strategies aligned with business objectives and audience insights.
• Coordinate timelines, task ownership, and approvals to ensure campaigns launch on schedule and within budget.
• Track performance metrics and adjust tactics based on performance data and team feedback.

2. Data Insights & Reporting

• Collect, analyze, and interpret marketing data from various platforms (e.g., Google Analytics, Northbeam, and Amplitude).
• Generate weekly and monthly performance reports, offering insights and actionable recommendations.
• Stay ahead of market trends and assess competitive activity to inform future strategies.

3. Project Management

• Manage multiple concurrent marketing projects, ensuring timely delivery, scope alignment, and stakeholder communication.
• Maintain project documentation including briefs, timelines, status reports, and debriefs.
• Serve as a liaison between marketing, sales, product, and creative teams to ensure seamless execution.

4. Brand Marketing

• Drive brand marketing initiatives that strengthen brand awareness, positioning, and consistency across all customer touchpoints.
• Ensure all marketing campaigns reflect the brand's voice, values, and identity.
• Collaborate with creative teams to develop assets that support brand storytelling and campaign goals.
• Manage brand messaging across channels to maintain coherence and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience working in DTC/B2C or Lifestyle/CPG marketing
• 2+ years of experience in brand marketing, campaign coordination, or communications roles.
• Strong understanding of brand strategy, messaging, and positioning across digital and offline channels.
• Proficiency in tools such as Canva, Google Analytics, and project management tools like Notion.
• Excellent communication, multitasking, and analytical skills.
• Creative thinker with a problem-solving mindset and attention to detail.

Nice to Have

• Background in design or visual communication.
• Master's degree in Marketing, Communications, or a related discipline.