Influencer Strategy Manager

Company Description

OVERVIEW

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Publicis Groupe is a privileged partner in its clients' transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Publicis Groupe is seeking an Influencer Strategy Manager to join our bespoke agency team for a globally recognized client known for its iconic brands across Snacking, Petcare, and Food & Nutrition.

This is a unique opportunity to shape the marketing transformation journey for household-name brands - combining creativity, data, and technology within Publicis' Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create truly integrated PESO experiences.

You will play a key role in developing and delivering influencer strategies for our Petcare portfolio, driving creative excellence and measurable impact across markets.

The global team spans 70+ markets, all sharing one vision:

To build a better today, for tomorrow.

Responsibilities

Strategic & Tactical Leadership

• Develop tactical influencer strategies for Petcare (Cat) brands, aligned to client business and marketing objectives.
• Contribute to the AEP/ICP processes with data-informed strategic input in collaboration with the Strategy Director.
• Translate client briefs into innovative, insight-led influencer and content activations that drive measurable results.

Operational Excellence

• Oversee day-to-day workflow across multiple projects, ensuring timely delivery and alignment with strategic direction.
• Partner with the Influencer Activation and Media teams to ensure influencer and paid social activity are fully integrated.
• Maintain high-quality standards across all outputs and ensure alignment with brand tone and audience insights.

Insight & Innovation

• Lead research into influencer and content trends, identifying opportunities for creative differentiation.
• Use data analysis, social listening, benchmarking, and auditing to strengthen recommendations and demonstrate ROI.
• Participate in ideation sessions - turning strong conceptual ideas into actionable campaign strategies.

Collaboration & Growth

• Work closely with the Insights Analyst to translate data into actionable creative and strategic insights.
• Contribute to new business and organic growth pitches, bringing strategic thinking and social expertise to proposals.
• Manage and mentor 1-2 Executives/Graduates, providing structured feedback, support, and development opportunities.

Qualifications

• Strong strategic and creative mindset - a confident writer, listener, and storyteller.
• Proven experience in influencer marketing, ideally within an agency or integrated media environment.
• Ability to manage complex, multi-stakeholder projects with tight timelines.
• Deep understanding of digital and social media ecosystems and how influencer marketing drives brand performance.
• Experience using analytics tools and metrics to measure content effectiveness.
• Strong collaboration and leadership skills, with experience managing and developing junior team members.
• Passion for influencer culture and social-first creativity.

Additional Information Benefits:In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).