Head Of Wholesale and Foodservice
Posted 1 day 22 hours ago by Yeo Valley Farms (Production) Ltd
At Yeo Valley we are a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet.
Reporting to the Commercial Director, this role will shape and lead the growth of our out of home business, playing a pivotal part in delivering our ambitious Channel Diversification strategy. You will unlock the full potential of our multi brand and multi category portfolio beyond major retailers, driving profitable growth across food service and wholesale.
Key Responsibilities- Develop and deliver a clear growth strategy for food service and wholesale channels, aligned to overall business objectives.
- Lead, inspire, and develop a high performing sales team with a strong performance and customer first culture.
- Grow profitable sales across multiple brands and categories, delivering budgeted Net Sales Value, Marginal Gross Profit and volume.
- Work with product and operational colleagues to ensure the right products and formats, and a strong return on any new capability investments.
- Build and strengthen senior level relationships with key customers, distributors, and food service partners, with differentiated winning customer strategies where appropriate.
- Identify, land, and onboard new customers, unlocking incremental routes to market.
- Drive excellent commercial execution, including pricing, promotions, range, and margin management.
- Provide market insight and customer feedback to inform brand, innovation, and category strategy.
- Own channel forecasts, budgets and performance reporting, ensuring delivery against targets.
- A strong brand ambassador at relevant trade shows and industry events.
- Senior sales leadership experience within UK food service, wholesale, or out of home channels (Dairy desirable but not essential).
- Demonstrated success in delivering sustained, profitable growth across multi brand portfolios.
- Proven track record of winning, developing, and retaining national and regional customers.
- Strong experience managing and motivating high performing sales teams.
- Commercial expertise across pricing, margin management, and customer negotiations.
- Clear experience developing and executing channel and customer strategies.
- Strong understanding of UK food service and wholesale routes to market, including distributors and operators.
- Qualified to degree level.
We are independent, British and proud to produce high quality yogurts, desserts and ice cream under the Yeo Valley brand. With four dairies and two logistics centres in Somerset and Devon, we employ over 1,900 staff and produce more than 25% of the UK's packaged yogurtp>
Benefits include:
- Competitive holiday allowance.
- Non contributory pension scheme.
- Life cover.
- Healthcare cash back plan.
- Cycle to work scheme.
- Subsidised Yeo Valley products and services.
- Preferential rates with partners.
- Learning and development opportunities; we're committed to ensuring all employees have the chance to grow.
We do not offer employment sponsorship at this time. Only applications via our recruitment portal will be accepted.
We look forward to receiving your application and potentially welcoming you to the Yeo Valley family.