Head of Shopper Marketing

Title: Head of Shopper Marketing Location: Dublin, Ireland Salary: €140,000 + Bonus + Benefits About the Company

Our client is one of the world's most recognisable retail brands, serving millions of customers each week through an extensive international store network.

With an unwavering focus on delivering exceptional value and an outstanding in-store experience, the business is entering an exciting new phase of growth and evolution. As customer expectations continue to change, significant investment is being made in creating more engaging, insight-led retail experiences that connect brand, product and customer more effectively than ever before.

This is a rare opportunity to join a business where shopper marketing is recognised as a strategic commercial driver, giving you the platform to influence how millions of customers experience the brand across multiple international markets.

About the Role

We're seeking an experienced and commercially minded Head of Shopper Marketing to lead the development and execution of a global retail marketing strategy across a large international store network.

This is a strategic leadership role where you'll define how customers experience the brand throughout their shopping journey - bringing together customer insight, commercial priorities and retail execution to create impactful, measurable marketing programmes.

Working closely with senior leaders across Marketing, Commercial, Trading, Retail Operations and Creative, you'll establish best-in class shopper marketing capabilities while leading a broad portfolio spanning retail marketing, retail media, creative operations, print production, franchise marketing and new store openings.

This is a unique opportunity for someone who thrives on building capability, leading high performing teams and delivering large scale customer activation across multiple markets.

Key Responsibilities

• Develop and implement a global shopper marketing strategy that aligns customer insight with commercial priorities.
• Lead retail marketing programmes that drive customer engagement, footfall and sales across a large international store estate.
• Build scalable shopper marketing frameworks, processes and best practices across multiple markets.
• Partner with cross-functional teams to deliver integrated customer activation and promotional campaigns.
• Drive the evolution of retail media, identifying new opportunities to enhance customer experience and commercial performance.
• Oversee creative operations, ensuring efficient delivery of high quality marketing assets across all channels.
• Lead the planning and execution of printed retail communications, driving operational excellence, efficiency and continuous improvement.
• Develop marketing strategies for new store openings, relocations and major refurbishments, delivering successful launch campaigns.
• Support international and franchise markets with scalable marketing frameworks while maintaining brand consistency.
• Lead, inspire and develop a high performing team, fostering a culture of collaboration, innovation and continuous improvement.

Key Attributes:

• Significant leadership experience within Shopper Marketing, Retail Marketing or Customer Marketing.
• A strong understanding of customer behaviour and the path to purchase within a retail environment.
• Experience developing marketing strategies that support commercial performance across multi site operations.
• The ability to build new capabilities, improve ways of working and drive operational excellence.
• Strong commercial acumen with experience measuring marketing effectiveness and return on investment.
• Exceptional stakeholder management skills with the ability to influence senior leaders across Marketing, Commercial, Retail and Operations.
• Experience leading large, cross functional teams within complex, matrix organisations.
• A collaborative leadership style, combined with the ambition to drive innovation and continuous improvement.