Head of PPC
Posted 7 days 10 hours ago by Vintage Cash Cow
Permanent
Full Time
Other
Not Specified, United Kingdom
Job Description
Head of PPC Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Compensation: £60,000 - £80,000 / year
Description About the team:
We're a passionate team on a mission to make Vintage Cash Cow & the go-to destination for giving pre loved items a new lease of life.
As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, YouTube, Demand Gen, Video & Display, first party audiences, and Google's rapidly evolving AI powered advertising ecosystem.
Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth. As our Google footprint expands across markets, we need a leader who can evolve Google from a successful acquisition channel into a world class growth engine.
About the role:
As Head of PPC, you will own the strategy, execution and scaling of Google's advertising ecosystem across all markets.
Whilst Search remains a core channel, this role extends far beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, YouTube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability.
A critical part of the role will be building a creative machine that enables Google to perform at its full potential. Working closely with the Paid Social team, Creative team, CRM, Data and Product, you will help establish the systems, workflows, localisation processes and testing frameworks required to continuously produce high quality video, image and text assets across all markets.
You will help define how creative, audiences, automation and first party data combine to drive sustainable growth across UK and European markets.
This is a unique opportunity to shape the future of Google's growth strategy at Vintage Cash Cow and and build a market leading acquisition engine powered by creativity, data and AI.
Getting Started
Employment Type: Full Time
Location: United Kingdom
Compensation: £60,000 - £80,000 / year
Description About the team:
We're a passionate team on a mission to make Vintage Cash Cow & the go-to destination for giving pre loved items a new lease of life.
As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, YouTube, Demand Gen, Video & Display, first party audiences, and Google's rapidly evolving AI powered advertising ecosystem.
Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth. As our Google footprint expands across markets, we need a leader who can evolve Google from a successful acquisition channel into a world class growth engine.
About the role:
As Head of PPC, you will own the strategy, execution and scaling of Google's advertising ecosystem across all markets.
Whilst Search remains a core channel, this role extends far beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, YouTube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability.
A critical part of the role will be building a creative machine that enables Google to perform at its full potential. Working closely with the Paid Social team, Creative team, CRM, Data and Product, you will help establish the systems, workflows, localisation processes and testing frameworks required to continuously produce high quality video, image and text assets across all markets.
You will help define how creative, audiences, automation and first party data combine to drive sustainable growth across UK and European markets.
This is a unique opportunity to shape the future of Google's growth strategy at Vintage Cash Cow and and build a market leading acquisition engine powered by creativity, data and AI.
Getting Started
- Audit the current Google ecosystem across Search, PMax, Demand Gen, YouTube, Display, audiences, creative workflows and measurement.
- Identify the biggest growth opportunities across existing and future markets.
- Build a roadmap for scaling YouTube, Demand Gen, audience led acquisition and creative testing.
- Establish stronger creative production and localisation workflows alongside the Paid Social and Creative teams.
- Assess Google's use of automation, AI bidding, audience signals and creative optimisation.
- Develop a prioritised roadmap for scaling Google activity internationally.
- Own Google's growth strategy across Search, PMax, YouTube, Demand Gen, Display and future Google products.
- Identify new opportunities to increase volume while maintaining profitability and lead quality.
- Drive expansion into new countries and markets.
- Develop audience led and funnel growth strategies powered by first party data.
- Build a scalable creative operating model that consistently supplies Google with high performing assets.
- Partner closely with the Paid Social team to maximise creative sharing, learnings, testing frameworks and production efficiency.
- Improve creative testing velocity across video, image, copy, hooks, messaging and formats.
- Create a feedback loop between performance data and creative production.
- Establish Google specific creative best practices across YouTube, Demand Gen, Display and Performance Max.
- Lead optimisation across Search (+AI Max), PMax, Demand Gen, YouTube and Display.
- Continuously improve bidding strategies, audience signals, campaign structures and automation.
- Ensure Google's AI systems are fed with high quality data, audiences and creative assets.
- Drive continuous experimentation and testing.
- Ensure Google campaigns are accurately measured and optimised towards business outcomes.
- Partner with Data and Product teams to improve attribution, reporting and conversion measurement.
- Maximise first party audience utilisation across Google.
- Improve data quality feeding Google's bidding and optimisation systems.
- Scale Google into one of Vintage Cash Cow's and largest and most efficient growth channels.
- Increase lead volume while maintaining or improving CPL and lead quality.
- Build a best in class creative engine for Google.
- Increase the volume and quality of YouTube, Demand Gen and video led acquisition.
- Improve localisation and market expansion capabilities.
- Strengthen audience activation and first party data usage.
- Improve measurement accuracy and automation effectiveness.
- Establish Google as a key contributor to UK and international growth.
- Own the Google growth roadmap across all markets.
- Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display and emerging Google products.
- Manage agency, platform and partner relationships where required.
- Build strong relationships with Google to access platform expertise, betas, roadmap insights and growth opportunities.
- Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
- Build and lead a high performing Google Growth function, fostering a culture of accountability, experimentation, collaboration and continuous improvement.
- Develop the long term Google Growth team structure, capabilities and operating model.
- Coach, mentor and develop PPC specialists, creating clear development plans and succession pathways.
- Establish scalable creative workflows.
- Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights and market expansion plans.
- Work closely with Meta, Creative, CRM and Data teams to improve asset production.
- Build audience activation strategies using first party and platform data.
- Drive localisation and international expansion of creative assets.
- Define the creative requirements, production roadmap and testing priorities needed to maximise Google performance across all markets.
- Oversee campaign performance across all Google channels.
- Ensure efficient budget allocation across markets and products.
- Lead testing roadmaps across bidding, audiences, creative, landing pages and campaign structures.
- Scale successful initiatives across markets.
- Own Google reporting and growth insights.
- Improve attribution and conversion measurement.
- Ensure robust tracking and data integrity.
- Translate insights into actionable growth opportunities.
- Own Google forecasting, budget allocation and investment planning across all markets.
- Develop growth scenarios and scaling plans to support business objectives.
- Partner with Finance and Leadership to provide accurate forecasts, investment recommendations and performance expectations.
- Ensure Google investment is deployed efficiently across markets, products and campaign types.
- Partner with Product and UX teams to improve landing page performance and conversion rates.
- Use Google insights and user behaviour data to identify opportunities to improve customer journeys.
- Drive testing and optimisation of landing pages and post click experiences.
- Act as the internal Google growth champion, ensuring opportunities, risks and priorities are clearly communicated across the business.
- Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations and Leadership teams to unlock growth opportunities.
- Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality and revenue growth.
- Regularly communicate performance trends, strategic priorities, testing roadmaps and growth opportunities to senior stakeholders.
- Proactively identify non media opportunities that could improve Google performance, including creative production, CRO, tracking, first party data collection, CRM audience activation and operational improvements.
- Influence prioritisation across teams to ensure Google receives the assets, data and support required to maximise performance.
- Create visibility around Google's contribution to business growth through clear reporting, forecasting and strategic updates.
- Partner with leadership to shape investment decisions, market expansion plans and long term growth strategy.
- Significant experience managing large scale Google Ads programmes.
- Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display.
- Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy . click apply for full job details