Head of Poppy Appeal Planning

Head of Poppy Appeal Planning

We're looking for a Head of Poppy Appeal Planning to lead one of the UK's most iconic fundraising campaigns. The Poppy Appeal is fast moving, high profile, and hugely impactful, raising over £50 million in just a few weeks and this role sits at the heart of making it all happen. You'll shape strategy, oversee planning and guide a portfolio of change initiatives to ensure the Appeal hits its targets and continues to evolve year on year. Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

About the role

In this role you will take the lead on planning, reporting and evaluation, turning insight into action to drive better performance and ROI. You will work closely with the Director of Poppy Appeal, the Transformation Office and teams across fundraising, marketing and membership to ensure everything runs like a clockwork. From setting strategic priorities to monitoring KPIs, managing risk and coordinating resources across the organisation, you will be the person who makes sure the pieces fit together while constantly seeking smarter, more effective ways of working.

You will also lead a small but mighty team, coaching, motivating and supporting them to deliver their best work. Strong relationships are key - both internally with colleagues and externally with partners - to keep the campaign running smoothly and efficiently. This role has a real sense of purpose, creativity and fun, where you'll see the impact of your work in real time and be part of a campaign that people across the country care about deeply.

Work is home based; most tasks are carried out remotely, with travel to London for monthly meetings and occasional in person sessions as required. Reasonable travel costs will be covered. Candidates must be within a practical travelling distance of London.

Responsibilities

Shape strategy, oversee planning and guide a portfolio of change initiatives.

Take the lead on planning, reporting, and evaluation, turning insight into action to drive better performance and ROI.

Work closely with the Director of Poppy Appeal, the Transformation Office and teams across fundraising, marketing and membership to ensure everything runs like a clockwork.

Set strategic priorities, monitor KPIs, manage risk and coordinate resources across the organisation.

Lead a small but mighty team, coach, motivate and support them to deliver their best work.

Maintain strong relationships internally and externally to keep the campaign running smoothly and efficiently.

Benefits

• 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work and more!

EEO Statement

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates

16th & 17th February 2026

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

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