Head of Paid Search

Join the Revolution in Car Finance

At Carmoola, we're changing the way people get on the road - making it faster, fairer, and entirely built around the customer. We've started with car finance, reimagining it from the ground up with a seamless, digital experience that puts drivers in control.

Since launch, we've raised over £240m from top-tier investors (including QED), helped over 11,000 customers get behind the wheel - and we're scaling fast.

To take things to the next level, we're looking for a sharp, structured, and commercially-minded Head of Paid Search to expand capacity in and scale one of our most strategically important growth engines.Our ideal candidate has experience of delivering amazing results in a direct to consumer business.

Your Mission

You'll take the reins on building and optimising our customer acquisition machine - from setting strategy across paid channels, to running structured experiments and scaling what works. You'll have a huge amount of autonomy and responsibility from day one, and the opportunity to define what excellent performance marketing at Carmoola really means.

This is a high-impact role for someone who loves digging into data, understands what makes an ad resonate and convert - not just what performs, but why, and thrives in fast-paced, high-ownership environments.

What You'll Be Doing

Data and Analytics

• Build and execute structured testing and measurement frameworks for performance marketing.
• Set up data pipelines to collect, clean, and organise acquisition data consistently.
• Build and maintain automated dashboards for real-time performance monitoring.
• Analyse funnel and campaign data to identify patterns, optimise spend, and improve outcomes.
  

Google Paid Search

• Own and scale all Google Ads activity, with full responsibility for strategy, execution, and performance.
• Monitor and optimise campaigns through a systematic, segment-level framework, that supports rapid scale, whilst delivering profitable growth.
• Analyse full-funnel performance - from impression to conversion - and implement a test-and-learn approach to unlock new opportunities.
  

AI and Automation

• Leverage AI tools to streamline creative production, automate reporting workflows, and enhance decision-making.
• Experiment with generative AI (video, image) and predictive models to improve efficiency and campaign effectiveness.
• Build and test automation scripts to optimise workflows across performance marketing activities.
• Work directly with content creators to systematically improve ad production and the number of winning ads, whilst adhering to brand guidelines .
  

Full-Funnel and Cross-Functional Impact

• Build and own a detailed performance marketing roadmap with clear goals, timelines, and accountability.
• Align Paid Search targeting, bidding, and creative strategies with broader initiatives in brand, credit, CRM, and pricing.
• Build and maintain dashboards and reporting for real-time insights and agile optimisation.

Support broader growth initiatives, including optimising App Store presence and collaborating with affiliate agencies.

What You'll Bring

• Experience of delivering amazing results in a direct to consumer business
• Bachelor's, Master's, or PhD in a STEM or numerical subject.
• 5+ years' experience managing and scaling Google Ad campaigns with measurable impact in a performance-driven environment.
• Proven track record of delivering and optimising video and static ad creatives independently.
• Fluency with key tools - Google Ads, GA4, Google Tag Manager, Meta Ads Manager, video editing tools, and creative testing frameworks.
• Solid foundation in data and analytics, with experience using AI tools to drive efficiency and impact.
• Structured thinker - you impose clarity on complex, ambiguous problems and navigate uncertainty with a clear, methodical approach.
• Fast learner and self-starter - you pick up new tools, strategies, and concepts quickly and independently.
• Thrives in fast-paced, complex environments - you're comfortable with ambiguity and figure things out as you go.
• Organised and deadline-driven - you manage multiple priorities and consistently deliver high-quality results.
• Positive, high-energy problem-solver - you stay solutions-focused and maintain momentum even under pressure.
• Open and collaborative - you work cross-functionally and naturally bring others along with you.
• Genuine excitement for Carmoola's mission and the chance to shape the future of how people get on the road.

Why Join Carmoola?

• Competitive salary range of £90-£110k
• Options/equity package
• Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
• A high-impact role with room to grow. You'll own a core area of our performance marketing - with the opportunity to shape and expand the role over time by delivering real results and unlocking new growth opportunities.
• A culture of trust, kindness and ownership. We move fast, support each other, and enjoy the ride.

If this sounds like your kind of challenge, let's talk.