Head of MarTech & AI-Powered Personalisation Strategy

Posted 11 days 8 hours ago by Aviva plc

Permanent
Full Time
Other
Not Specified, United Kingdom
Job Description

Aviva plc in the United Kingdom is seeking a Head of Martech Products & Strategy to define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You will product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning, while providing strategic leadership across our Adobe ecosystem to unlock value from AEP,