Head of Marketing Marketing London - Cassini House

Key Responsibilities Strategic Marketing Leadership

• Define and deliver a clear, data-driven marketing strategy aligned to Puma Investments' commercial growth ambitions
• Lead marketing planning across product lines, ensuring alignment with distribution, product and operational teams
• Identify opportunities to increase market share within the intermediary, HNW and mass affluent segments
• Act as the senior marketing voice within the business, influencing across levels, including executive

Intermediary & Product Marketing Excellence

• Own the development and execution of marketing initiatives targeted at financial advisers, wealth managers and private banks
• Ensure all campaigns and collateral are tailored to how the intermediary market consumes and responds to marketing
• Lead the creation of high-quality product marketing materials, translating complex investment propositions into compelling adviser-focused narratives
• Develop frameworks to successfully launch new products into market

Brand, PR & Thought Leadership

• Define and execute a brand strategy that differentiates Puma within a competitive tax-efficient investment landscape
• Lead engagement with PR agencies and external partners to amplify market presence
• Build Puma's thought leadership profile within intermediary, HNW and mass affluent channels, including editorial placements, insights and commentary
• Ensure consistent, high-quality representation of the brand across all channels

Digital & Campaign Delivery

• Oversee the end-to-end digital marketing ecosystem, including website, email marketing and lead generation journeys
• Design and optimise nurture campaigns to support product promotion and investor engagement
• Own performance tracking across all channels, embedding a test-and-learn, data-led approach to campaign optimisation
• Drive integration across digital, PR, events and content to deliver cohesive campaigns

Commercial Performance & Insight

• Ensure all marketing activity is directly tied to measurable commercial outcomes
• Establish and track KPIs across AUM growth, lead generation, adviser engagement and campaign ROI
• Use performance data and insight to continuously refine strategy and improve impact
• Build robust forecasting and reporting frameworks to support senior decision-making

Team Leadership & Operational Excellence

• Lead and develop a high-performing marketing team, providing clear direction and coaching
• Act as a senior figurehead within the team, setting standards for quality, accountability and pace
• Ensure strong workflow management, planning discipline and execution capability across all marketing activities
• Manage internal and external stakeholders effectively, including agencies and strategic partners
• Oversee budgets, governance and compliance processes to ensure all activity meets regulatory requirements

Experience and Skills required

• Significant experience in a senior marketing role within investment management, financial advice or the broader financial services sector, balancing strategic and operational marketing service for a business
• Demonstrable understanding of the UK intermediary / IFA market and wealth management landscape, with experience marketing investment products (experience with tax efficient products beneficial, but not essential)
• Demonstrable track record of building and evolving a brand to drive commercial growth
• Experience working with PR agencies, editorial content and thought leadership platforms
• Proven ability to operate across both strategic planning and hands on execution
• Demonstrable commercial mindset with experience linking marketing activity to revenue and AUM growth
• Advanced understanding of digital marketing channels, including CRM, email distribution and website ownership
• Experience designing and delivering multi channel campaigns and nurture journeys
• Analytical capability with a focus on metrics, insight and optimisation
• Excellent content development skills, particularly in translating complex investment concepts into engaging narratives
• Experienced people manager with the ability to build, develop and motivate teams
• Highly organised with the ability to balance strategic thinking with operational delivery
• Commercially driven and laser focused on outcomes and impact

Personal Attributes

• Kind
• Values-driven
• Excellent communicator and collaborator
• Adaptable and willing to get stuck into whatever needs doing
• Depth of character and gravitas but operating with humility
• The drive and attitude to excel in a high performing environment whilst maintaining high levels of integrity
• Energy, dynamism, and passion for complex business challenge
• Organised, rigorous and disciplined
• Pragmatic, resilient and practical
• Credible, confident senior leader with gravitas and influence