Head of Marketing and Strategic Engagement

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We re here for kinship carers friends or family who step up to raise a child when their parents aren t able to.

Together, let s commit to change for kinship families.

About the role

In order to reach and support more kinship carers with these programmes and our other services, we have developed a new Marketing Team to develop and deliver integrated, strategic and creative marketing and engagement campaigns and strategies. This team is now established with clear plans to engage kinship carer audiences, rooted in insights.

Strategic engagement with professionals from the education sector as a conduit to engage kinship carers in our services offer is a key part of this role, and a relatively new area of focus for Kinship. Delivering against a strategic plan already in place, you will be managing relationships and marketing approaches to Virtual Schools, select Multi-Academy Trusts (MATs) and other education professionals through umbrella bodies and associations to execute this.

Who we're looking for

This is an exciting opportunity for an experienced, senior-level marketeer or engagement professional with a strong track record in further developing and delivering successful multi-channel marketing strategies targeted at a range of audiences to join us as a Head of Marketing and Strategic Engagement to oversee this team. Experience in working in the education sector, or an engagement role would be advantageous.

We re looking for someone excited to hit the ground running, able to plan strategically, deliver operationally and take creative approaches to maximising engagement and acquisition with a small in-house team. A strategic thinker and natural collaborator, you ll be able to work across the organisation to further develop integrated marketing across Kinship s services and programmes, and ensure these align with our wider external communications, including to our Kinship Community of more than 12,000 carers.

You will have significant experience in leading marketing teams and have demonstrable experience in delivering successful, engaging marketing and engagement strategies. You ll be comfortable getting very involved in the operational delivery of our marketing and engagement plans, supporting your team and demonstrating an insight and audience-led approach to both digital and offline marketing, thriving in an environment where you ll be responsible for overseeing the progress of various strands of marketing activity.

Key responsibilities include:

• Using data and market insights, develop and oversee the implementation of high-quality, integrated and strategic marketing and engagement strategies to support Kinship s awareness, understanding, interest, income generation, engagement and growth amongst key audiences, with a particular focus on marketing our programmes and services.

• Develop an expert knowledge of Kinship s target audiences for marketing its programmes and services to (e.g. kinship carers, local authorities, education sector organisations and professionals) and devise tailored multi-channel marketing activities for different audiences to meet service objectives.

• Ensure that all marketing plans and strategies align with, and support, the organisation s brand strategy.

• Lead the ongoing development and delivery of a focused schools engagement campaign and activity through key channels to raise awareness of kinship care within education settings to engage with kinship carers currently unknown to Kinship, including those from under-represented groups.

• Work closely with leads for Kinship s different programmes and services, and in the Business Development, Digital and Communications teams to ensure marketing communications and engagement with key audiences are aligned.

• Work in collaboration and co-production with kinship carers and their families to ensure meaningful input and representation in the development of relevant plans and activities.

• Drive forward cross-departmental work to further develop the organisation s email marketing strategic approach.

• Contribute to the development of performance indicators for all marketing activities, using these to adjust campaigns to maximise effectiveness and provide regular reporting and analysis.

• Line management of a small team.

Essential criteria include:

• Significant experience (5+ years) in marketing, with demonstrable success in delivering integrated strategic marketing and/or engagement strategies which met objectives around engagement and acquisition.

• Experience in a management role, with line management experience, and accustomed to operating with senior-level colleagues.

• Experience of combining marketing and engagement strategies and plans, with experience of stakeholder engagement and management in order to reach a wider audience/consumer/customer.

• Extensive experience of project management and delivering ambitious plans on time, to budget and evaluating outcomes.

• Significant digital marketing experience strategically and operationally with particular experience in maximising digital marketing tools including email marketing systems and paid and organic social.

• Experience using a Content Management System, such as Salesforce and using insights to inform marketing optimisation and planning.

What we ll offer you

Kinship offers 30 days annual leave plus bank holidays (pro-rata for part-time) as well as a generous pension scheme. We have an excellent wellbeing offer including the Employee Assistance Programme and clinical supervision. We will invest in your professional development with training and career development opportunities.

Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.

This is a fantastic time to join a supportive and well-established team within an organisation with rapid growth ambitions. This role will be what you make it and we re looking for someone to seize this opportunity!

How to apply

Please apply via our recruitment agency partners, Ellwood Atfield, with your CV via the link.

• Application deadline: Friday 28 May, 9am
• First interview: Tuesday 10 June (online)
• Second interview: Thursday 19 June (in-person, Vauxhall)

Kinship reserves the right to close applications early on receipt of sufficient applications. Apply early!