Head of Marketing

The Opportunity

The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.

Location

This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful townhouse office in central Bath, as well as working remotely from our properties across the UK when needed. Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.

Hours

Full time, Monday to Friday.

Role

As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity.

What you'll need

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best in class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high performing marketing function.
• Lead agency and external partner relationships.

To say thank you, we have many perks

• Great salary and benefits - we'll chat about these more during the recruitment process.
• Private Pension and Healthcare.
• All employees earn above the National Living Wage, irrespective of age, plus tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our hotels - 25% off food & beverage and £25 B&B per person for staff, with additional rates for friends and family.
• We offer an externally run confidential helpline as part of our Employee Assistance Programme.
• Everyone can learn and develop - our "Family First" development pathways are unique and highly regarded.
• We provide ample opportunities for personal skill development in your own time.
• Milestone awards include Champagne, afternoon tea, or dinner for you and someone special. At major milestones, extra gifts such as longer hotel stays, extra days off and unique gifts are offered.

Our Dream Candidate

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experience developing integrated brand and demand generation strategies.
• A track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and ambition to build something meaningful.

About our family of hotels

We bring a family of hotels together under one roof, ready to welcome guests with open arms, warm hearts and memorable experiences.

Each of our hotels are unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests.

We have very unique hotels in very special locations, from the award winning Gidleigh Park in Devon, the 900 year old Amberley Castle to our cool city centre Abode Manchester set in a 19th century textile factory, two minutes from Piccadilly train station - to see the whole group, take a look here .

One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.