Head Of Marketing

Marketing Analytics, Brand Management, Strategic Planning, Social Media Marketing, Communication Strategy, Marketing Leadership

Employment Type: Full Time

Locations to Work: Hybrid London, UK

Not Available

Position Roles: Marketing Director, Senior Marketing Manager

Who you are

Previously known as Vance, Aspora offers cross-border financial services for communities, with a focus on the Indian diaspora living outside their home countries. With 250,000 non-resident Indian (NRI) users actively engaging with Aspora, the startup has expanded to several countries.

What the job involves

• Global Brand Strategy - Define Aspora's voice, visual identity, and positioning across regions, allowing for local adaptation.
• Product & Geography Launches - Develop end-to-end go-to-market plans that generate explosive awareness in the first week and sustain growth.
• Integrated Campaigns - Combine paid, owned, earned, and experiential marketing into a cohesive calendar; measure share-of-voice, CAC, and other KPIs.
• Content & Storytelling Engine - Transform complex financial products into engaging narratives, thought leadership, and social moments.
• Creative & Production - Manage in-house teams and external agencies to produce impactful assets.
• Influencer & Community Programs - Activate diaspora creators, ambassadors, and customers to promote Aspora authentically.
• Team Building - Recruit, mentor, and inspire a small, dynamic team across brand, growth, and communications.

Additional Requirements

• 6+ years leading brand and marketing in high-growth tech or fintech across multiple regions.
• Proven success in launching culture-hacking initiatives (examples preferred).
• Portfolio demonstrating world-class storytelling-from viral videos to long-form thought leadership.
• Mastery of funnel analytics, attribution, and experimentation; proficiency in GA, Looker, Amplitude, or similar tools.
• Experience managing agencies, creators, and in-house creative teams.
• Exceptional written and verbal communication skills, capable of simplifying complex regulatory language.
• Startup mindset: proactive, adaptable to ambiguity, and hands-on attitude.

Benefits include:

• Competitive compensation
• Generous equity package
• Full private healthcare
• Wellness benefits