Head of Marketing - Consumer app / health-tech startup

Our clientis a data-driven women's health company on a mission to revolutionise female health.

Theiraward-winning mobile app is the first comprehensive, personalised hormone-tracking platform that helps women understand and optimise their hormonal well-being.

With features like cycle tracking, symptom logging, personalised insights, and expert-backed recommendations, they're leading the way in "Hormone Health."

As a fast-scaling health-tech startup, they combine science, technology, and compassionate care to transform how women understand and manage their hormones.

As their newHead of Marketing, you'll be the strategic and creative engine behind this global brand and growth journey. Sitting at the leadership table, you'll shape their positioning, fuel international expansion, and lead a multidisciplinary marketing team to drive bold campaigns, user acquisition, and brand loyalty.

We are looking for someone with a proven track record of profitable scaling a startup on a global level. Someone innovative, bold, and unafraid to challenge convention in order to bring the brandto the next level. You'll have the vision and courage to break new ground while staying deeply connected to our mission.

What you'll do

Global Growth & Market Expansion

• Identify and unlock new market opportunities across Europe, North America, and beyond.
• Localise brand and marketing strategies for cultural nuance while maintaining a strong, consistent global presence.
• Lead influencer, affiliate, and partnership strategies to amplify reach and drive grassroots growth.
• Score and cultivate global strategic brand partnerships that drive awareness, credibility, and organic growth.

Brand & Marketing Alignment

• Own and evolve the global brand strategy and voice - ensuring consistency across all marketing touchpoints and positioning the brand as the go-to platform for hormone health worldwide.
• Align brand messaging with marketing execution to create seamless, high impact campaigns that resonate globally and locally.
• Collaborate with the Creative Lead to develop campaigns, visual identity, and storytelling across all channels.
• Partner with product, content, and design teams to deliver a unified user and brand experience across every stage of the customer journey.

Performance, Digital, and Data

• Oversee integrated marketing programs across paid, organic, and owned channels.
• Drive user acquisition, engagement, and retention through marketing activities using data-driven decision-making.
• Find ways to maximise ROI to reach profitability as soon as possible.

Community, Content, and Engagement

• Champion their user community and develop strategies to nurture loyalty, advocacy, and education.
• Oversee content marketing, email, and social to deliver value and connection at every touchpoint.
• Support Social Media & Community Manager in community activations, ambassador programs, and other initiatives that bring the brand's mission to life.

Leadership & Team Building

• Build, mentor, and inspire a high-performing international marketing team.
• Foster a culture of creativity, agility, accountability, and impact.
• Collaborate closely with product, commercial, and executive teams to align growth and brand objectives.

Who you are.

• Proven experience inmarketing leadership, including brand, growth, and global expansion roles
• Proven success scaling DTC or health/wellness brands internationally
• Strong creative instincts and ability to lead impactful campaigns across channels and cultures
• Expertise in data-driven performance marketing and customer journey optimisation
• Deep understanding of community-building, social media, and influencer marketing
• A passion for women's health, wellness, and changing the narrative • A collaborative, mission-first mindset - and the courage to lead boldly

Salary: £80,000 - £100,000 DOE
Logistics: remote (UK or Europe)

What else?

A friendly, curious, and international working environment with a small, ambitious team

Flexible working opportunities

Impact the future of the company

Office space available in London

Fun meet-ups with the whole team around Europe

Play a big role in their mission to improve the future of female health

Incredible growth opportunities