Head of Marketing - Chronic Care (Ostomy)

Head of Marketing - Chronic Care (Ostomy)

Coloplast UK & Ireland

Coloplast is seeking a dynamic, strategic, and people-centred marketing leader to take ownership of our Ostomy portfolio in the UK & Ireland, one of the most critical and fast-evolving segments within our Chronic Care business. This is a rare opportunity to join a market-leading organisation with a strong, innovative pipeline. You will play a pivotal role in redefining how we engage healthcare professionals, elevate brand communication, and bring meaningful innovation to people living with intimate healthcare needs. This role is ideal for a driven, hands-on leader who thrives in a specialised healthcare environment, enjoys working close to the field, and is motivated by the chance to influence strategy, execution and culture in equal measure.

Overview

The Role

As Head of Marketing for Ostomy Care, you will lead the strategic direction and execution of the Ostomy portfolio across the UK & Ireland. You will ensure strong stakeholder engagement by coordinating multiple workstreams, maintaining regular communication, and presenting business cases and updates to both UK and global leadership teams. You will work closely with product management, consumer marketing, sales, digital, clinical services and P&E to develop robust commercial forecasts and business plans for new pipeline innovations, securing alignment and sign-off at local and global levels. You will design and deliver comprehensive launch strategies, set KPIs, and ensure cross-functional delivery of all launch activities, while driving sustained post-launch success through the OC Market Managers. You will also ensure our advisory boards deliver real value by shaping agendas, gathering insights, and strengthening relationships with national KOLs to support brand advocacy and market understanding. A key part of your remit will be aligning commercial priorities with the Coloplast professional agenda, ensuring competitive advantage and meaningful business impact. As a senior leader, you will guide, empower, and develop the OC marketing team, while contributing actively to the wider Marketing Leadership Team.

Responsibilities

• Lead strategic direction and execution of the Ostomy portfolio across the UK & Ireland.
• Coordinate multiple workstreams, maintain regular communication, and present business cases and updates to UK and global leadership teams.
• Collaborate with product management, consumer marketing, sales, digital, clinical services and P&E to develop robust forecasts and business plans for new pipeline innovations, securing alignment and sign-off at local and global levels.
• Design and deliver launch strategies, set KPIs, and ensure cross-functional delivery of all launch activities; drive post-launch success through the OC Market Managers.
• Shape advisory boards to deliver real value by outlining agendas, gathering insights, and strengthening relationships with national KOLs.
• Align commercial priorities with the Coloplast professional agenda to maintain competitive advantage and business impact.
• Lead, empower, and develop the OC marketing team; contribute to the Marketing Leadership Team.

Who are we looking for?

• Experienced healthcare marketeer with a strong track record in strategic launch planning, brand management, and operational execution, ideally within a specialised chronic care environment.
• 8-10 years of proven marketing success, with experience managing people and leading diverse teams for at least 2 years.
• Strong communicator who presents with impact, a self-starter who delivers independently, and a leader who empowers others to perform at a high level.
• Curious, analytical, and able to bring structure to data and insights; works to high standards with accountability; thrives in a fast-paced environment.
• Understanding of the NHS landscape, needs of HCPs, and grounding activity in real customer insight.
• Commercially astute with the ability to spot growth opportunities and provide innovative solutions for future direction.
• BSc/MSc in business, marketing, or health sciences is preferred.
• Must be comfortable working a minimum of two days per week in the office to contribute to collaborative culture.

Why Coloplast

Joining Coloplast means joining a global leader with a strong purpose and a deep commitment to improving the lives of people with intimate healthcare needs. You will gain high exposure to senior leadership in the UK&I and globally, and you will have the opportunity to grow professionally within a stable, supportive, and people-first organisation. You will work with an experienced, high-performing marketing and sales team, supported by a strong portfolio and a robust pipeline of innovation. You will contribute as a key member of the Marketing Leadership Team, reporting directly to the Director of HCP Marketing. This is a chance to make a meaningful impact, on the business, on the healthcare professionals we serve, and on the thousands of people who rely on our products every day.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world's leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because - and not despite - of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark